The financialization of culture: how memes became money
“But deep down aren’t we all just chill guys?” a TikTok influencer asks, trying to imbue philosophical meaning into the latest “Just a chill guy” meme coin trend. The character, a smug-looking dog somewhat resembling Arthur the aardvark, donned in jeans and a sweater, originated on X in late 2023 but skyrocketed to viral fame on TikTok and Instagram in late 2024. While many will chuckle and share the meme on social media, many will also invest in the meme coin, which has already reached a mar...
The financialization of culture: how memes became money
“But deep down aren’t we all just chill guys?” a TikTok influencer asks, trying to imbue philosophical meaning into the latest “Just a chill guy” meme coin trend. The character, a smug-looking dog somewhat resembling Arthur the aardvark, donned in jeans and a sweater, originated on X in late 2023 but skyrocketed to viral fame on TikTok and Instagram in late 2024. While many will chuckle and share the meme on social media, many will also invest in the meme coin, which has already reached a mar...
