# Embracing BlockChain To Enter The Metaverse


**Published by:** [Untitled](https://paragraph.com/@0x0830d434746ee4fb5845267ae5da11ab3123c66d/)
**Published on:** 2022-06-10
**URL:** https://paragraph.com/@0x0830d434746ee4fb5845267ae5da11ab3123c66d/embracing-blockchain-to-enter-the-metaverse

## Content

Hey everyone. Aryan Behzadi here, CEO of ARize. I wanted to take a moment to share some exciting updates about the trajectory of our business and upcoming plans.ARize TodayAs many of you know, ARize technology enables brands to deliver 3D Assets and Augmented Reality on any website. We currently power thousands of immersive assets from brands like Duux, Elho, and Blendmount. Our proprietary approach to edge computing and server-side rendering allows us to deliver immersive assets fast, boosting consumer engagement and sales rates. And our revenue model of SaaS and transaction fees has led to steady, profitable growth for the ARize business.Our vision for the futureIn recent years, I’ve personally been inspired by the idea of the metaverse or as I would describe it: a series of wide-ranging, interconnected immersive media experiences. Immersive media experiences that will require a massive quantity of 3D and AR assets to populate. I’ve also been tracking developments across the blockchain industry and firmly believe that the NFT (non-fungible token) use case will change the world. ​​NFTs are a paradigm shift for digital content as they allow these assets to have verifiable scarcity and ownership that cannot be manipulated. Trending AR VR Articles:How VR could bring transhumanism to the massesHow Augmented Reality (AR) is Reshaping the Food Service IndustryExpiCulture — Developing an Original World-Traveling VR ExperienceEnterprise AR: 7 real-world use cases for 2021To recap: A metaverse in need of high-quality, 3D and AR building blocks delivered fast Blockchain-powered NFTs to guarantee provenance and interoperability of 3D and AR content This brings me to an exciting announcement about the future of ARize. To expand the horizons of our business, we are actively developing an NFT-powered marketplace for metaverse-ready virtual goods.

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