To build a successful business, it’s essential to understand what motivates people. In 1943, Maslow proposed a theory to understand human behavior. Although you know it is like the back of your hand, this is the basis of the entire article, so let’s review: Almost all my life, I have been a troubadour of Maslow’s pyramid. However, after reading “The Personal MBA” by Josh Kaufman, I have more information aligned with Digital Marketing. What’s the issue with Maslow? With the pyramid, it is unde...