Kyle Kuzma, one of the biggest players in the NBA, recently announced a partnership with Space Runners, a company that designs and launches virtual wearable sports shoes NFT.
Space Runners is a unique digital sports shoe brand in the NFT field, focusing on NFT shoes, which are easy to interact with outside the fashionable and avant-garde design. The company’s vision is to unlock the “clothing” category in the NFT world by providing the most immersive digital sneaker experience to date. They brought together avant-garde designers, fashion companies, top celebrities and crypto communities to create the "Wear2Earn Ecosystem".
As their first batch of products, Space Runners will collaborate with basketball superstars to release their NBA themed series called "Broken Shoe", bringing some iconic sneakers from real life to digital. The NFTs in this batch are stored on the Solana blockchain and can be worn through a browser with virtual reality (AR) capabilities. The company will also provide social media filters for platforms such as Instagram and Snapchat to make NFT more accessible. Soon, we can expect to see many influential people take photos with Runner NFT and share them!
Another striking feature is that NFT will be embedded in virtual spaces such as games and meta universe. Each work has some intangible characteristics, such as speed, stability and strength, which are in line with the nature of online interaction. These will be added to the avatar when the owner equips them.
The future of footwear: Metashoes
By combining NFT with footwear, Space Runners intends to become the future of footwear. They work with brands and celebrities and simply provide them with "NFT as a service" to easily enter the NFT field. Companies that have successfully done this include Dolce & Gabbana, Burberry and Louis Vuitton. Through Space Runners, major companies will be allowed to have huge NFT collections, each of which will be a unique artwork created in collaboration with artists and celebrities.
Space Runners received seed investment with an initial valuation of US$30 million. When big brands like Adidas join this field, they are likely to change this field forever. They will be able to publish the unique Space Runners series on the blockchain.
We know that the famous footwear brand Nike has recently entered the meta-universe game. However, with its native encryption properties, functions, investors and partners, Space Runners may become the Nike of the digital world.
About NBA Drop
The first collection of Space Runners is aimed at NBA stars. The Broken Shoe series is aimed at fans who are proficient in cryptocurrency and contains 10,000 NFT parts. The casting price of the 5 SOLs is higher than the market average, which seems fair for the first Genesis series of the digital high-end shoe brand.
Space Runners announced that it has reached an agreement with Kyle Kuzma on the series and is expected to include another very important NBA star before the release.
Next steps
The collaboration with NBA star Kyle Kuzma is just the beginning. Space Runners plans to collaborate with artists and fashion designers, celebrities and fashion companies. The role of celebrities is crucial to the development of this space, as they will help establish popular digital fashion.
For users, Space Runners will provide a multi-chain market where they can trade NFTs. To achieve this goal, they will work with the NFT platform and other online platforms to create virtual characters for users.
Another major development underway includes an augmented reality interface. It is being developed to allow people to wear their NFT in the VR space. To access the platform, users need to scan a QR code with a smartphone. Then, they can use the camera to take photos and make videos to share with friends online.
The long-term plan is to cooperate with major platforms such as Instagram and Snapchat. Through these platforms, users can share their NFTs with others on social media. By doing so, it can make them popular, increase demand, and increase their value.
Co-founder Deniz Özgür said: "The ultimate mission is to build the #WearToEarn ecosystem and become the largest clothing brand in the virtual space." In the next few months, Space Runners will achieve this goal by launching RUN tokens. , Which will unlock decentralized finance (DeFi) tools and help the brand become a decentralized autonomous organization (DAO) in the digital fashion community.
Summarize
The NFT field is still very young, and many of its potentials are still untapped. Companies that act boldly like Space Runners will define and develop this space. Cooperating with brands and celebrities will bring more exposure to them and the NFT field. In the future, these cooperations will also involve celebrities and stars in other fields. This will help the development of the NFT field, while proving to be quite profitable for early adopters. The community built around Space Runners will undoubtedly play a huge role in helping shape the future of NFT and digital art.