# Differences in Body Copy s

By [Untitled](https://paragraph.com/@0xd16733ba41463e5cdcb63c1766b8eda38619b71e) · 2021-12-08

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Copy s fall into many categories. Some common types of copy s include straight-sell copy, institutional copy, narrative copy, dialogue/monologue copy.

In a **straight-sell** copy, the text immediately explains or develops the headline in a straightforward attempt to sell the product. Since the product’s sales points are ticked off in order of their importance, straight-sell copy is particularly advantageous for technical products that may be difficult to use in direct-mail advertising and industrial situations. Many camera ads, for example, use this straight, factual copy to get the message across. The straight-sell approach emphasizes the reason why the consumer should buy something. For example:

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*Originally published on [Untitled](https://paragraph.com/@0xd16733ba41463e5cdcb63c1766b8eda38619b71e/differences-in-body-copy-s)*