Popcorn is marrying these two concepts with the slogan “Do good with Defi.”  At its very basics, users gain the opportunity to earn a high yield on their crypto assets while simultaneously creating a real-world impact. By developing yield-generating DeFi products that can allocate fees to public benefit organizations, social good becomes a part of the industry at its core, without costing a premium, further leveraging the power that comes along with the community.

In evaluating this gap in the market, a member from the Popcorn team shares,

“If TradFi is experiencing this tectonic shift in investment strategy, with ESG assets expected to exceed $50 trillion by 2025, what does that mean for ESG in DeFi? Currently, there are only a handful of impact-driven projects that have launched and only account for a sliver in total TVL. Assuming the current growth rate in TVL with ESG DeFi increasingly developing and evolving in the ecosystem, what can we expect from doing good projects? Will they be responsible for onboarding the next 100M users to DeFi? If ingenuity and authenticity were indicators in measuring success, then WAGMI.”

Popcorn is marrying these two concepts with the slogan “Do good with Defi.”  At its very basics, users gain the opportunity to earn a high yield on their crypto assets while simultaneously creating a real-world impact. By developing yield-generating DeFi products that can allocate fees to public benefit organizations, social good becomes a part of the industry at its core, without costing a premium, further leveraging the power that comes along with the community.

In evaluating this gap in the market, a member from the Popcorn team shares,

“If TradFi is experiencing this tectonic shift in investment strategy, with ESG assets expected to exceed $50 trillion by 2025, what does that mean for ESG in DeFi? Currently, there are only a handful of impact-driven projects that have launched and only account for a sliver in total TVL. Assuming the current growth rate in TVL with ESG DeFi increasingly developing and evolving in the ecosystem, what can we expect from doing good projects? Will they be responsible for onboarding the next 100M users to DeFi? If ingenuity and authenticity were indicators in measuring success, then WAGMI.”