# How We’re Building the InnVest Community

By [Eric Rubin](https://paragraph.com/@0xepoch) · 2025-06-10

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**And Why You Should Join**

_This is part of a series - I am documenting the intersection of crypto and hospitality. I will identify the steps I take to set up a crypto-powered motel in the Upstate NY area. If it works out, the brand will go global with getaways throughout the world. This is the beginning of_ **_InnVest Coin_** _(IVC)._

A few weeks ago, this project was just an idea in my head:  
_What if the internet owned a motel?_

Now it’s a mission.  
And missions need a community.

### **Why We’re Building in Public**

Most startups pitch in private, raise from insiders, and then launch to “the public” like it’s a product drop.

I looked into it. We’re not doing that. The project will take a backseat to VC interests.

Instead, we’re building in public—from the broken single pane windows all the way to the rotten deck boards—because this isn’t just about launching a business. It’s about proving that a community can co-create something physical, lasting, and profitable without middlemen.

### **The Role of the Discord**

This won’t be a Discord for hype.  
No “wen moon,” no price talk. I mean, don’t get me wrong, a little hype sets the mood, but that’s all naivety drizzled with bullshit.

This is a working Discord—part creative studio, part builder hub, part town hall. We really don’t need hype when we have something durable.

**What you’ll find inside:**

*   Design mockups and feedback channels
    
*   Property listings we’re evaluating (help us scout)
    
*   Renovation progress, expense sheets, and budgets
    
*   Open voting and community Q&As
    
*   Airdrop-style allowlists (no token yet, but eventually)
    

We’re calling this the **InnVest Founders Lounge**—because even if you haven’t invested yet, your input helps shape the blueprint. And the business will prosper when you care about the blueprint.

### **Where Are We Getting Our People?**

We’re pulling from a few very specific corners of the internet:

*   **The Garage Economist readership** (that’s you)
    
*   Crypto-native builders and regen types from **Mirror and Twitter**
    
*   Nomadic millennials and Gen Z who care more about meaning than marble countertops
    
*   And a few former Airbnb hosts, STR operators, and hospitality dreamers who know how hard this actually is
    

This is not mass market. This is not hype. This is **intentional**.

### **Want In?**

We’re soft-launching the Discord now. It’s minimal. Raw. Unpolished.  
Just like the properties we’re evaluating.

If you want to shape the first community-owned motel brand from the ground up, reply to this post or DM me for an invite link.

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*Originally published on [Eric Rubin](https://paragraph.com/@0xepoch/how-we-re-building-the-innvest-community)*