# How to Airdrop: Why Core Users Matter Most

By [Nomis  — Onchain Reputation Protocol](https://paragraph.com/@0xnomis) · 2024-09-13

---

Airdrops have become an essential strategy for crypto projects aiming to build a strong and engaged community. By distributing tokens freely, projects can generate buzz, reward loyal users, and encourage adoption. However, the effectiveness of an airdrop depends heavily on targeting the right recipients.

Distributing tokens to core users—those who are deeply involved and committed to the platform—has proven to be significantly more beneficial than a broad, indiscriminate distribution.

Read our article on how to airdrop to become THAT kind of a user!

[

How to Airdrop: Why Core Users Matter Most in Successful Airdrops
-----------------------------------------------------------------

Learn the importance of targeting core users in airdrops. Discover how focusing on engaged users can maximize your airdrop's success and long-term impact.

https://nomis.cc

![](https://storage.googleapis.com/papyrus_images/505ba156714d341f69aac28d6ef500ab3af67f87f22abe7e0c5a94c14a4548fb.png)

](https://nomis.cc/blog/how-to-airdrop)

[Subscribe](null)

---

*Originally published on [Nomis  — Onchain Reputation Protocol](https://paragraph.com/@0xnomis/how-to-airdrop-why-core-users-matter-most)*