# Why Lens Could be the Next Big Thing

By [Lens](https://paragraph.com/@1024th) · 2022-08-12

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Lens Protocol is a social graph that **allows developers to launch web3-ready social media platforms and users to create metaverse-ready profiles**.

The future of web3 social media
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Lens Protocol is designed to be a community-owners and ever-evolving social graph from the ground up. The protocol is open-source, and anyone can contribute to its development.

The long-term vision for the team behind the project is to create a social media ecosystem composed of many small, independent platforms connected through the Lens Protocol.

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*Originally published on [Lens](https://paragraph.com/@1024th/why-lens-could-be-the-next-big-thing)*