ENS is important because it simplifies the use of Ethereum blockchain addresses. If you have a .eth domain, you can utilize smart contracts to create your own subdomains to match with a Dapp (decentralized app) and make it more user-friendly. Also, ENS now supports DNS (domain name system), meaning you can now use your web2 website domain as an ETH address. This means that you can send and receive payments using your original web2 domain (.com, .net, .org, etc). ENS allows you to simply impor...