#  整合营销传播 Integrated marketing communication

By [abaloon](https://paragraph.com/@abaloon) · 2022-06-08

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![影响力评价的出发点是消费者，即消费者对品牌的喜爱、喜爱的品牌有忠诚度。](https://storage.googleapis.com/papyrus_images/df3a6dc46d41b1b80d0036f0f7e8044fa2713151722f052fdbb985dd32c85eb1.png)

影响力评价的出发点是消费者，即消费者对品牌的喜爱、喜爱的品牌有忠诚度。

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*Originally published on [abaloon](https://paragraph.com/@abaloon/integrated-marketing-communication)*