#  整合营销传播 Integrated marketing communication

**Published by:** [abaloon](https://paragraph.com/@abaloon/)
**Published on:** 2022-06-08
**URL:** https://paragraph.com/@abaloon/integrated-marketing-communication

## Content

影响力评价的出发点是消费者，即消费者对品牌的喜爱、喜爱的品牌有忠诚度。

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