# The 4th global smart Industry Expo By [AbbotLena](https://paragraph.com/@abbotlena) · 2022-03-06 --- There are 13 special zones in the 4th China International Fair, gathering the latest wisdom of global industry. Focusing on the three directions of “new” life, “cool” technology and “latest” trend, the consumer goods exhibition area will build a gathering place of world brands, a place for the launch of global new products and a territory for the introduction of international trends. A large number of new products and technologies launched in China, Asia and even the world will bloom here. Listen to the report: “Green, environmental protection and sustainable development” is a highlight of the consumer goods exhibition area of the fourth China International Fair. Many first show exhibits will make the audience feel “green”: Unilever will bring the world’s first cleaning product using new surfactants - Ogilvy “air” laundry beads; P & G’s “air capsule” packaging will be launched globally; Bosch sterilizer will make its world debut. Jia bin, vice president of household appliances division of Boxi household appliances (China) Co., Ltd.: \[the audience can try our new Bosch sterilization and odor purifier on site, and feel how this “black technology” product can easily and quickly remove bacteria and peculiar smell from clothes. An immersive interactive game is also arranged to let the audience know more about the working principle and effect.\] Jia bin believes that the fair has a strong market cultivation ability and can accelerate the “localization” of brand star products, so global exhibitors are competing to show their most advanced and innovative technologies and products. Shiseido China CEO xiantaro Fujiwara highly agrees with this. At the Expo last year, Shiseido’s key brands of yuginza and jiyanzhiguang have opened offline stores in China. Xiantaro Fujiwara revealed that more imported brands and products of the group will appear collectively this year: The two new technologies of the group headquarters show the first show on the Chinese mainland. This platform helps foreign companies’ products and brands expand their popularity rapidly, and consumers have formed such an expectation that they can see our new products at the fair. Just a week ago, Shiseido’s third R & D center in China officially settled in Dongfang Meigu, Fengxian District. Taking the Expo as the starting point, global new products intensively “rush to the Chinese market”, followed by enterprise investment supporting product sales and R & D. After last year’s snow show town brand ginseng series products were heavily unveiled at the amore Pacific booth, the “double 11” snow show of that year achieved a record breaking 100 million in 10 minutes. Gao Xin, general manager of amore Pacific China marketing department, said that every participation in the Expo has strengthened the confidence of enterprises to “overweight” the Chinese market: \[we have also completed the second phase investment of our factory during the (several) China International Fair. Our attention to the market and investment in the market are also increasing with the increase of market confidence, which promotes us to better research and develop a new product and the landing of a new product in the Chinese market.\] Amore Pacific will build three exhibition areas of “Meizhi space-time”, “brand nebula” and “dialogue future” at the fourth China International Expo, bringing nine brands and more than 600 exhibits. Among them, LV brand anti stripping series will make its world debut. The above was reported by reporter Liu Ting. --- *Originally published on [AbbotLena](https://paragraph.com/@abbotlena/the-4th-global-smart-industry-expo)*