# Labels ARE The Future By [AJ](https://paragraph.com/@aj-2) · 2024-11-22 --- [https://www.notboring.co/p/untitled?utm\_source=unread-posts-digest-email&inbox=true&utm\_medium=email&triedRedirect=true](https://www.notboring.co/p/untitled?utm_source=unread-posts-digest-email&inbox=true&utm_medium=email&triedRedirect=true) Untitled is creating a nice tool the is pushing into the creative. If successful, they will create a new more efficient way for creators to make and share music. But where does all this music go? Most will likely stay on the app forever, making \[untitled\] the unofficial archive of creators on the app. Right now, that archive is not available to the public. But what if it was? They could allow artists to publish right on the app and share broadly, which would be interesting. It does not seem as though their plan is to become a music content platform, but they have the opportunity. Spotify is already a bottleneck for music. There are too many songs getting too little views as it stands. Too many great artists getting lost in the shuffle. As the primary consumption point for listeners, this is not good for them either. At some point, artists may see the benefit of more curated music platforms that give both the artists and curious music fans a more bespoke experience. This is where labels could make a come back. As curation platforms, labels will be extremely important going forward. Their primary job will be to find talented artists and give THEM a platform. The roster will turn into the community of artists. Instead of one Spotify, there could be many platforms that simply give members of their community better visibility and as well as better economic terms. New labels can be their own source of distribution. For example, they could release music as open source content, like sample packs, that intentionally invite collaboration, spread, and serendipity as a new lever artists can use to unlock value from their music. Labels could own their own clubs and digital venues. They could be infrastructure providers and make their tools available broadly for a price or operate more discretely. They will likely work on more equitable terms, seeing themselves as collaborative partners within their community and seeking to create win-win scenarios instead of what’s available today. --- *Originally published on [AJ](https://paragraph.com/@aj-2/labels-are-the-future)*