# Software is Eating Apple

By [Albert's Import](https://paragraph.com/@albertsimport) · 2012-11-08

apple, linux, software

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It’s only two months ago that I posted that these are [Apple’s glory years](http://continuations.com/post/11059333942/apples-glory-years) and that it is likely too soon to bet against Apple’s stock. As it turns out I was wrong.  When I wrote, the stock was at $650/share and now it is at $550/share, which is down 15% (and it is down over 20% from the top of about $700/share). One of the big drivers here is a decline in customer satisfaction and loyalty.  I believe a lot of that is driven by software. A bunch of people I know have folders on their iPhones labeled something like “crap apps that Apple doesn’t let me uninstall” (I am paraphrasing).

The software problem for Apple goes further though as I discovered when I bought my new laptop.  After some [agonizing](http://continuations.com/post/27488140845/thinking-about-my-next-laptop) I caved and instead of buying a Linux laptop I went with a [MacBook Air](http://apple.com/macbookair).  I have been super swamped at work (as those waiting for email replies from me know) and I was nervous about how much time it might take to get a new machine to work flawlessly.  So the good news for Apple is that once more I spent a lot of money with them.

But the bad news is probably more important.  I got my new MacBook Air and I was up and running with it in sub 10 minutes because everything I have is in the cloud.  My files are on DropBox and Google Drive, my email is in Gmail, my code sits at github.  And I really only use two types of software on my Mac – [three browsers](http://continuations.com/post/10686353287/my-facebook-setup) and [Terminal](http://www.apple.com/macosx/technology/unix.html).  I even put my various config files (.ssh, .vimrc, etc) on DropBox, so those were back in seconds as well. Bottom line is my MacBook Air is a beautiful piece of hardware but has no meaningful other ties to Apple.

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*Originally published on [Albert's Import](https://paragraph.com/@albertsimport/software-is-eating-apple)*