# 🚀 Startup #14: Tactic

By [Ali Shaikha](https://paragraph.com/@alishaikha) · 2022-05-09

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**Segment:** Infrastructure / **Business Model**: B2B / **Stage**: Seed

[https://www.tactic.com/](https://www.tactic.com/)

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**Purpose**: Accounting platform for Web3 companies

**Problem**: Existing accounting software are not built to handle crypto transations, making it difficult to manage audits, track spending and being regulatory compliant. Many web3 businesses are left using spreadsheets to do their crypto accounting.

**Solution**: Accounting software for Web3, that unifies all crypto financial activity across wallets and exhcanges in one place and integrates into existing accounting stacks

**Team**:

*   [Ann Jaskiw](https://www.linkedin.com/in/jaskiw/) - Founder and CEO
    

**Traction:**

*   Funding: Raised $2.6M seed round from Founders Fund, Ramp, Elad Gil and Dylan Field
    
*   Progress: Onboarded dozens of companies from early stage to enterprise.
    

**Positive Signals:**

*   Investors: Ramp is a great partner / investor with strong alignment on both companies vision. Will act as great mentors and potential acquirers in the future
    
*   Team: Ann has as strong engineering background at Flatiron Health, where she worked with the lead Product (Ezra Baydur) and Engineer (Christina Yang)
    
*   Market: Strong inboard interest, they haven’t dont any advertising - that’s a great business model!
    
*   Hiring: Have 6 roles currently open, so looking to scale fast and have the product-market need to justify growth
    

**Risks**:

*   Competition: They integrate with Quickbooks and other existing platforms, but what if these platforms start offering a true crypto solution - does this mean Tactic’s proposition loses value? (this is a stretch risk - overall looking quite promising)

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*Originally published on [Ali Shaikha](https://paragraph.com/@alishaikha/startup-14-tactic)*