# 🚀 Startup #2: LiquiFi

By [Ali Shaikha](https://paragraph.com/@alishaikha) · 2022-04-11

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[https://www.liquifi.finance/](https://www.liquifi.finance/)

**Segment:** DeFi, DAO / **Business Model**: B2B / **Stage**: Seed

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**Purpose**: Helps companies and DAOs automate their token vesting, management and distribution to employees, investors, partners, and community members. Calling themselves the [Carta](https://carta.com/) for crypto.

**Problem**: Token ownership will be the future of equity ownership, companies need to be able to manage the implications of this equity across multiple stakeholders in a simple accessible way

**Solution**: A platform to manage the vesting of tokens (automate smart contracts and distribution) with built-in tax and compliance features. Long term aspirations to manage all elements of token ownership.

**Team**:

*   [Robin Ji](https://www.linkedin.com/in/robindji/): Co-founder and CEO. Previously a product leader @ Eco, Adobe, Coffee Meets Bagel, LinkedIn
    
*   [Oliver Tang](https://www.linkedin.com/in/oliver-q-tang/): Co-founder and CTO. Previously an engineer @ Set Labs, Amazon, Salesforce
    

**Traction:**

*   Part of [YC W22](https://www.ycombinator.com/companies/liquifi)
    

**Positive Signals:**

*   Valid problem: Token management is a known-pain for startups
    
*   Business model: Validation with similar model existing for current businesses (Carta)
    
*   Strong team: With experience that screams they have the right skillset
    
*   Hiring: Looking to hire 3 new positions (super early stage)
    

**Risks**:

*   Can they capitalize on their positive signals, unsure about their traction on how many customers they currently have
    
*   Can they get the sales before they run out of money / or raise to float themselves

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*Originally published on [Ali Shaikha](https://paragraph.com/@alishaikha/startup-2-liquifi)*