# 🚀 Startup #2: LiquiFi

**Published by:** [Ali Shaikha](https://paragraph.com/@alishaikha/)
**Published on:** 2022-04-11
**URL:** https://paragraph.com/@alishaikha/startup-2-liquifi

## Content

https://www.liquifi.finance/ Segment: DeFi, DAO / Business Model: B2B / Stage: SeedPurpose: Helps companies and DAOs automate their token vesting, management and distribution to employees, investors, partners, and community members. Calling themselves the Carta for crypto. Problem: Token ownership will be the future of equity ownership, companies need to be able to manage the implications of this equity across multiple stakeholders in a simple accessible way Solution: A platform to manage the vesting of tokens (automate smart contracts and distribution) with built-in tax and compliance features. Long term aspirations to manage all elements of token ownership. Team:Robin Ji: Co-founder and CEO. Previously a product leader @ Eco, Adobe, Coffee Meets Bagel, LinkedInOliver Tang: Co-founder and CTO. Previously an engineer @ Set Labs, Amazon, SalesforceTraction:Part of YC W22Positive Signals:Valid problem: Token management is a known-pain for startupsBusiness model: Validation with similar model existing for current businesses (Carta)Strong team: With experience that screams they have the right skillsetHiring: Looking to hire 3 new positions (super early stage)Risks:Can they capitalize on their positive signals, unsure about their traction on how many customers they currently haveCan they get the sales before they run out of money / or raise to float themselves

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