# 🚀 Startup #3: Nested

**Published by:** [Ali Shaikha](https://paragraph.com/@alishaikha/)
**Published on:** 2022-04-13
**URL:** https://paragraph.com/@alishaikha/startup-3-nested

## Content

https://nested.fi/ Segment: DeFi / Business Model: B2C / Stage: Series APurpose: A social trading platform aimed at facilitating financial connectivity for the crypto community. Users can create and share their crypto portfolios, where other users in the community can replicate and learn from others. Problem: The cypto market has a lot of speculation and as with traditional markets the distribution of information is stacked against the average individual. But also with so many new tokens coming out daily, it’s hard to assess which ones are worth investing in. Solution: A platform that is built on a community where you can create, share and replicate portfolios. You can follow your favourite investor who might have more information than you and just replicate their portfolio. Portfolios are minted as NFTs so are easily discoverable but also opens opportunities for gamification. Team:Rudy Kadoch: Co-founder and CEO. Involved in the crypto space for a few years. Worked @ Ledger and Ex-consultant @ AccentureAdrien Supizet: CTO. Engineer @ talent.ioAurélien Rousseau: CPO. Consultant @ ProfileoTraction:Raised $7.5M Series A in March 2022 by Alan Howard, Kenetic Capital, Republic Capital, CMT Digital, AU21 Capital, Distributed Global and a handful of othersOpertional on Polygon, Binance Smart Chain and Avalanche - open to use by all now, post successful beta testingPositive Signals:Problem: The average person really has no clue what to invest in or what value the company behind a token providesBusiness model: Validation with similar model existing for current businesses (eToro - $8.8bln valuation)Strong team: With experience that screams they have the right skillsetHiring: Looking to hire 3 new positions (super early stage)Risks:Competiton: The crude way to do this is finding someone wallet address and tracking thier portfolio (not accounting for multiple wallets). If a platform is built around that, can this idea be displaced quickly?Young Team: Without heaps of previous founding or traditional experience, it’ll be interesting to see how they grow and scale. They have smart investors that might help with some of those gaps though.B2C: Is hard, I’m personally only a B2B investor for scalability benefits, but if you can crack B2C then it’s a 🚀Ability to visualize your portfoliosSending your portfolio as a gift is simple

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