# 🚀 Startup #4: Roll

By [Ali Shaikha](https://paragraph.com/@alishaikha) · 2022-04-15

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[https://tryroll.com/](https://tryroll.com/)

**Segment:** DeFi / **Business Model**: B2C / **Stage**: Series A

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**Purpose**: Mints branded digital tokens unqiue to you in relation to your digital presense. Allowing you to monetize your online activity

**Problem**: Web2 didn’t let you own the monetization of your online activity, Web3 solves for this. However, creating your own token to monetize your activity is still somewhat complicated

**Solution**: Simplifies the process of creating your own social token, where you can also earn and redeem other tokens. But what’s key is that it lets you own, control and coordinate across platforms (interoperability).

**Team**:

*   [Bradley Miles](https://www.linkedin.com/in/bmiles1/): Co-founder and CEO. Currently also Enterpreneur in Residence @ Techstars, Previously Product @ Coindesk and Launched Columbia University’s VC club
    
*   [Sid Kalla](https://www.linkedin.com/in/siddharthkalla/): Co-founder and CTO. Previously CTO @ Acupay and Developer @ Bloomberg
    

**Traction:**

*   Funding: Raised $10M Series A in Sept 2021 from IOSG Ventures, Huobi Ventures, Alchemy, Animoca Brands, Weekend Fund, Audacity and Mischief Fund
    
*   Progress: In Sept 2021 (which is a long time ago in Web3 terms) had onboarded 350 creators, $2m daily trading volumes and YTD trading volume of $680m
    

**Positive Signals:**

*   Huge Market: The creator economy is huge and many people are doing this full time, so monetization is key. Being an enabler creates a $$$ opportunity
    
*   Team: Powerhouse team, relevant expereince launching and scaling businesses. At this stage this is key!
    
*   Business Model: Looking to be the Stripe for social tokens, the concept is proven out - make getting paid easy.
    

**Risks**:

*   Traction: No news since their Sept 2021 raise and numbers, have they been able to scale with the new funding (though active on thier blog and socials = good sign)
    
*   Customers: Creating a token generally isn’t too complicated, the solve is the managing the token post creation - will enough creators know how to leverage their tokens and see the value in doing so (or is this the true opportunity)

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*Originally published on [Ali Shaikha](https://paragraph.com/@alishaikha/startup-4-roll)*