# FCA requires crypto-asset firms marketing to UK consumers to comply with financial promotions regime

*Statement highlights potential risks of investing in crypto assets and importance of consumers having access to appropriate products and services*

By [α crypto](https://paragraph.com/@alphacrypto) · 2023-02-06

financial conduct authority (fca)

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The Financial Conduct Authority (FCA) has [stated](https://www.fca.org.uk/news/statements/cryptoasset-firms-marketing-uk-consumers-must-get-ready-financial-promotions-regime) that firms marketing crypto assets to consumers in the UK must comply with the financial promotions regime under the Financial Services and Markets Act 2000.

The statement also highlights the potential risks associated with investing in crypto assets and the importance of consumers being able to access appropriate products and services.

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*Originally published on [α crypto](https://paragraph.com/@alphacrypto/fca-crypto-asset-statement)*