# What makes an NFT project fail to sell out?

By [Jacob AF](https://paragraph.com/@altefide) · 2022-08-15

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Looking at all the various projects I have purchased into I see some skyrocket, some just go down like a sinking ship.

What factors contribute towards a nft not selling out after launch ?

*   similarity in design
    
    *   people like to stand out. Having designs that are very similar or cannot be differentiated often dont do good in sales. Whats unique in the projects that do then?
        
*   lack of utility
    
*   lack of identity
    
    *   currently nft projects are mainly used as identity. So using images that people are appalled by or does not allow them to stand out often prevents people from buying in.
        

### Why do people buy NFTs?

Lets explore the reasons why people even care or buy into NFTs. Can start with why I buy:

*   Economic incentive - NFTs often act as a multiplier for the amount invested into it. During Bull markets this allows people to multiply their income almost instantly.
    
    *   bull market cause thats when people are ready to buy at higher prices.
        
*   Identity
    
*   connection with the artist
    
*   ownership
    
*   taste

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*Originally published on [Jacob AF](https://paragraph.com/@altefide/what-makes-an-nft-project-fail-to-sell-out)*