# ALTER[news] | Week 4 | April 2022 By [ALTERRAGE](https://paragraph.com/@alterrage) Β· 2022-04-25 --- GM ALTER\[fans\] πŸ‘½πŸ‘‹ The weather is warming, and all the more reason to shed your IRL layers for some virtual style. Alterrage creates digital, augmented, and physical pieces co-created and refined through digital craftsmanship. ALTERRAGE Official Discord Stats ================================ We haveΒ **230 ALTER\[fans\] \[+5\]**Β in our community, withΒ **10 ALTER\[core\]**Β leaders, andΒ **11**Β **ALTER\[DAO\] members. Welcome to our new members!** WEEK 3 | April 2022 | Current ALTER\[news\] =========================================== ALTERRAGE is creating their own NFT Marketplace ----------------------------------------------- Alterrage will be revealing their own custom marketplace on theΒ [Alterrage website](https://www.alterrage.com/), to sell their collections directly to collectors and digital fashion lovers. This namesake marketplace will allow for a higher profit share to be returned to all parties involved in the creation of each piece. Unique NFT properties and functionalities soon to be unveiled. ![CREDIT[tag] | CTRL + Z is the designer and engineer behind the Alterrage Website and Marketplace](https://storage.googleapis.com/papyrus_images/b3ba6c9fd34dc3568fdaa49b1a5b38895967b0a5a1e5ad713b5a3e29d5e2a4ee.png) CREDIT\[tag\] | CTRL + Z is the designer and engineer behind the Alterrage Website and Marketplace Edition 1.1 | LTL The First β€œLarger Than Life” Collection by ALTERRAGE ---------------------------------------------------------------------- Waiting patiently for the most opportune time and place, Alterrage will be presenting the first full edition of the FUTR E\*SHCK season, merging digital fashion design with a real world cause. In the creative and development process, Alterrage begins digitally FIRST, in order to identify demand before moving to the sale of a physical fashion piece. β€œLarger than Life” (LTL), is first of three releases of the FUTR E\*SHCK season, 100% virtual, and explores the imagination of three talented designers and one avatar, moving past the restrictions of physical space. ![CREDIT[tag] | The Electric Slide Shoes by DomingoBeta, soon available on the Alterrage NFT Marketplace](https://storage.googleapis.com/papyrus_images/21a1045aae3b1ddd918b50e3a70b6f3bb7f8014116123d83e69550233ee51080.png) CREDIT\[tag\] | The Electric Slide Shoes by DomingoBeta, soon available on the Alterrage NFT Marketplace KALAU Writes | Digital Fashion 101 ================================== **Lauren Kacher**Β (**KALAU)**Β is a Web3 fashion pioneer, digital fashion consultant, and the founder and creative director of the first DAO-led fashion label, Alterrage. Since 2012, Lauren has worked in the luxury fashion industry in New York, London, and Paris. Her career includes luxury design, creative direction, project management, and technical product development. Not long into her career Lauren noticed several gaps and market opportunities for digitalisation, sustainability, and co-creation in the fashion industry. With these insights she founded Alterrage to disrupt the status quo through a set of core fundamentals; empowerment through identity, disruption of unsustainable processes, and building the new golden standard using Web 3.0 technology. In addition to her role at Alterrage, Lauren / KALAU consults with traditional fashion labels and Web3 projects to bridge the gap between physical and digital fashion . She leads weekly community calls, twitter spaces, workshops, and conference keynotes around digital fashion. Starting this week, KALAU begins the series,Β **β€œDigital Fashion 101”**, to answer fundamental questions about the emerging digital fashion industry and how we will create our identity across digital, augmented, and physical spaces. UPCOMING ALTER\[events\] ------------------------ ALTER\[AMA\] Community Call : ALTER\[DAO\] Onboarding ----------------------------------------------------- * **WHEN |**Β Wednesday April 27 at 17hr UTC * **WHERE**Β |Β [https://discord.gg/bpRjD4QV?event=967942056477610125](https://discord.gg/bpRjD4QV?event=967942056477610125) Join the weekly community call to learn more about ALTER\[DAO\] and how you can get involved. ALTER\[spaces\] #11 β€” Metaverse Avatars & Digital Fashion --------------------------------------------------------- * **WHEN |**Β Thursday April 28 at 19hr UTC * **WHERE**Β |Β [https://twitter.com/i/spaces/1eaKbNpXXRRKX?s=20](https://twitter.com/i/spaces/1eaKbNpXXRRKX?s=20) Kalau and Meta Jack are back again this week for more on IRL, AR, and metaverse fashion and Alterrage news. Be sure to join if you want to learn about the latest in the industry! Join Alterrage On Our Socials - =============================== **DSCRD**Β |Β [https://discord.gg/bpCH7bDEQB](https://discord.gg/bpCH7bDEQB) β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” **WEB**Β |Β [https://www.alterrage.com/](https://www.alterrage.com/) β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” **TWTTR**Β |Β [https://twitter.com/alterragelabel](https://twitter.com/alterragelabel) β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” **ALTER\[gram\]**Β |Β [https://www.instagram.com/alterrageofficial/](https://www.instagram.com/alterrageofficial/) β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” **LNKN**Β |Β [https://www.linkedin.com/company/alterrage/](https://www.linkedin.com/company/alterrage/) β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” β€” - ![CREDIT[tag] | Animated Frame by Stella Achenbach](https://storage.googleapis.com/papyrus_images/a461a5ed6676c118a42890cf0c440dc000b516c9b87fe222de170d8b1a383621.gif) CREDIT\[tag\] | Animated Frame by Stella Achenbach American fashion designer and entrepreneur with a specialisation in circular and digital fashion, in Paris, London, and New York. Previous work experience at Saint Laurent, Loewe and other Parisian luxury design houses. Motivated by the substantial role fashion plays in the overconsumption and destruction of planetary resources, she sees digital fashion as a key solution to this issue. From AR filters to immersive digital worlds, this new medium can allow for true identity exploration. KALAU is the founder of Alterrage, a phygital fashion brand bridging the digital realm with physical reality. Creating the future of phygital. --- *Originally published on [ALTERRAGE](https://paragraph.com/@alterrage/alter-news-week-4-april-2022)*