# AMHO Atelier × Lens Cohort "Saplings" 🌿

By [AMHO](https://paragraph.com/@amho) · 2022-06-20

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Today we are excited to announce that AMHO received a grant from [Lens Protocol](https://lens.xyz/) as part of the 2nd Cohort “Saplings”. We will use the grant to build our “MUST BE NICE” debut handbag collection and to fund platform development.

**What is AMHO?**

AMHO directly translates to _암호_ which stands for /_hidden-code_/ in Korean. We are a group of idealists, iconoclasts, dreamers, but most importantly, punks.

With our cumulative experience in not only software development, but also fashion design, and manufacturing, our mission is to disrupt the monoliths of the traditional fashion industry.

We do not believe that fashion in Web3 and Crypto ends at AR filters, VR metaverses, and cotton t-shirts. Many traditional fashion houses are taking an approach where they view the _Metaverse_ as the ultimate digital medium to sell their products. Technology and fashion are now at an inflection point with the birth of digital wearables, yet nothing has evolved technologically nor artistically since its birth. The issues that plague the industry continue to flourish.

**Our vision:**

*   Slow fashion over fast fashion
    
*   Luxury goods live on in the physical world and within digital [Hyperstructures](https://jacob.energy/hyperstructures.html)
    
*   Factories, workers, and aspiring fashion designers are first-class citizens
    
*   Royalty structures for models and designers
    

**What is Lens?**

![Lens Protocol](https://storage.googleapis.com/papyrus_images/1df33f15bafc2e8e74e110cf61f241c81606a7ae5d71cd3b514ba14c47e34f53.png)

Lens Protocol

> Lens Protocol is a composable and decentralized social graph that allows social media platforms to be built easily while giving room to focus on making a great experience for the user base without scaling them. Leveraging the technology behind NFTs, the connections and interactions between people on social applications powered by Lens can not only allow users to fully own their data and unlock new ways for creators (like you!) to monetize their digital content, but also own and retain their relationships with their friends and followers.

**Why Social?**

The inception of cryptocurrencies lowered the barrier of entry for users to participate in finance that is otherwise closed off if they do not have deep pockets. It also serves as the lifeblood for incentives and autonomous networks (DAOs, Co-ops). The NFT movement forged a new avenue of work for creatives as well.

Both of these movements serve as the foundation for the next movement in blockchain: Social. The AAVE team decided to design a social graph that can be **composable** and **modular**. This concept gives rise to a structure where others can build applications on top of the same set of primitives or APIs.

What if someone could build [_Grailed_](https://www.grailed.com/) from the [_Farfetch_](https://www.farfetch.com/) social graph or build an aggregator of all luxury sales from [_SSENSE_](https://www.ssense.com) and [_TheRealReal_](https://www.therealreal.com/), into a brand new website?

Developing and building on social graphs gives an opportunity to stand on the shoulders of giants, but the only difference between the underlying application will be its front-end.

This is the extreme power of composability.

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Whether it’s decoupling the fashion house of today or carving a niche of our own, we are building our vision of a decentralized fashion house in Web3.

**Learn More**

[https://twitter.com/AMHODAO](https://twitter.com/AMHODAO)

**Contact Us**

[contract@amho.xyz](mailto:contract@amho.xyz)

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*Originally published on [AMHO](https://paragraph.com/@amho/amho-atelier-lens-cohort-saplings)*