# Reshaping & boosting music pre-orders By [Ampy](https://paragraph.com/@ampy3) · 2023-05-05 --- **The pre-order system is available in many industries, whether it is literature, video games, or music. It is a system mainly aimed at fans and super-fans of a work/artist, allowing the publisher/record company to validate the public's interest in a product, usually in exchange for a reward: discount, dedications, bonus, etc.** It is a very efficient system that allows the publisher to create an expectation around his product – and to **adapt his launch strategy accordingly: a successful pre-sale ensures a better launch.** The uses of pre-orders are becoming more and more numerous & varied. **Recently, we saw Hogwarts Legacy break records**, by offering an exclusive mount. ![Hogwarts Legacy mount](https://storage.googleapis.com/papyrus_images/8b3d08840fedfb65e9b0c7a87e842f2ab48f0eda1001d68251a188e2d26e8cbf.png) Hogwarts Legacy mount In 2020, **Cyberpunk earned $500 million from pre-orders alone.** The game was profitable long before its release. In the music industry, **pre-orders have become the lifeblood of the sector, prophetically predicting the success of an album**: a successful pre-order is a successful first week which draws attention to the album and creates a virtuous circle. This is why each new album is designed for pre-orders, **sometimes with 3 to 5 different packs, playing on rarity, exclusive benefits, and the expectation around the artist.** Some artists go as far as **offering 100 different editions of their CD** to boost first-week sales: [https://loloetrico.store/collections/nouvel-album](https://loloetrico.store/collections/nouvel-album) ![Lorenzo 100's albums](https://storage.googleapis.com/papyrus_images/d36e96a08c5c20c1f046a2dd9e3b435395385ea96214d25a4d1b41e683267632.png) Lorenzo 100's albums However, the pre-order system has **two major flaws:** 1—Complex logistics and lack of follow-up ----------------------------------------- Pre-orders are complicated to set up, because of the large number of different supports and mediums: let's take the example of an independent artist who wants to launch a pre-order, **with a collector's CD, a thank-you video, promo codes, and a golden ticket.** This requires a Shopify-type store to sell the CD, as well as a physical printer to press it. To add a thank-you video, **a direct connection to the user is needed to retrieve data that is not public and available upon purchase.** Adding promo codes once again requires a connection to the buyers – without the ability to sort between recurring buyers (who deserve bigger promotions) and others. Finally, the golden ticket has to be added to the CDs by hand. **This ticket can be forged and again, there is no direct link to the buyer.** 2—An excruciating wait ---------------------- The pre-order buyers are the hardcore fans, **those who follow all the artist's news & who want to have a maximum of content.** In general, pre-orders are launched several months in advance of the album’s release – and the content, which is mainly physical goods, is **delivered on the day of the CD’s release.** `Even while ordering two months in advance, the wait feels endless.` * * * Ampy offers a system that **solves both of these problems and can be easily integrated into any online store** We make it possible to group all the rewards associated with an album in a single interface, accessible on any device and in a few seconds. The link between fans and artists has never been easier, as the latter can add content, videos, or music to their space whenever they want, **all in an encrypted manner and only available to those who have pre-ordered.** This system allows the album to come to life during the pre-ordering and even after. In fact, keeping artists’ catalogs active for many years is one of the most present problems in the industry. → Thanks to its highly customizable system, **Ampy adapts to each album, making it possible to engage with fans over time: a collectible from one album giving access to the next, advanced packs, visuals related to the album’s artistic direction, etc.** And above all, it’s instantly accessible: **pre-order the album, and 5 minutes later you own this collectible and access your dedicated space.** `No need to wait 2 months anymore.` Most importantly, **the experience is painless and completely free for the user** – they don't need a crypto wallet or even know they have NFTs. (unless, of course, they want to use one if they're familiar with Blockchain). Through this NFT, blockchain acts as a support, an access ticket that allows both parties to identify, recognize and secure themselves. > Simply add a key to the content it unlocks. This content becomes dynamic, with the ability to verify whether a user has consumed each unique utility. And finally, **it opens up a secondary market in the music industry that considers/includes its creators.** * * * Get involved ------------ Chat and [spread the project on Twitter.](https://twitter.com/AmpyMP3) Check our [website here !](https://www.ampy.co/en) Thanks for your support ❤️‍🔥 ![](https://storage.googleapis.com/papyrus_images/d0d76af305203f1e660c72ad1aa6d9a48d6ca29d72a04b53b9631b13d003531d.png) --- *Originally published on [Ampy](https://paragraph.com/@ampy3/reshaping-boosting-music-pre-orders)*