# Coinbase  思考的元宇宙

By [andywan](https://paragraph.com/@andywan) · 2021-12-21

---

[https://blog.coinbase.com/how-coinbase-thinks-about-the-metaverse-16d8070f4841](https://blog.coinbase.com/how-coinbase-thinks-about-the-metaverse-16d8070f4841)

These days, everyone is talking about the Metaverse.

这些天人人都在谈论元宇宙

Primitive Metaverse platforms are selling virtual land for [millions of dollars](https://markets.businessinsider.com/news/currencies/metaverse-virtual-land-sales-record-last-week-sandbox-decentraland-2021-12). Billions more are being [invested in](https://news.crunchbase.com/news/metaverse-startups-funding-investors/) Metaverse startups. And Mark Zuckerberg recently [renamed his entire company](https://www.cnbc.com/2021/10/28/facebook-changes-company-name-to-meta.html#:~:text=Facebook%20on%20Thursday%20announced%20that,growing%20ambitions%20beyond%20social%20media.) to reflect a focus on building the Metaverse.

基础的元宇宙平台已数以百万美元售卖虚拟土地。

![](https://storage.googleapis.com/papyrus_images/a36a9996a63bb98cc7833d8305fc8a90df4b086a794a10c7d2fd838b54203aea.webp)

[https://markets.businessinsider.com/news/currencies/metaverse-virtual-land-sales-record-last-week-sandbox-decentraland-2021-12](https://markets.businessinsider.com/news/currencies/metaverse-virtual-land-sales-record-last-week-sandbox-decentraland-2021-12)

还有数十亿美元被[投资于](https://news.crunchbase.com/news/metaverse-startups-funding-investors/)Metaverse 初创公司

[https://news.crunchbase.com/news/metaverse-startups-funding-investors/](https://news.crunchbase.com/news/metaverse-startups-funding-investors/)

扎克伯格甚至把facebook 改名为meta，以聚焦于构建元宇宙。

The term “Metaverse” is not new. It was first used by author Neal Stephenson in his 1992 novel “Snow Crash.” But as technology improves, and we spend more of our lives online, more people are starting to think about what’s next — and how the future might revolutionize both the digital and the physical world.

“元宇宙”这个词并不新鲜。作家尼尔·斯蒂芬森 (Neal Stephenson) 在 1992 年的小说《雪崩》(Snow Crash) 中首次使用了它。但随着技术的进步，我们在网上度过的生活越来越多，越来越多的人开始思考接下来会发生什么——以及未来将如何彻底改变数字世界和物理世界。

Recently, our team put together an internal presentation about the Metaverse, who’s working on it, and how crypto will help make it real. I thought the presentation was well done, so I’m sharing most of the slides here.

最近，我们的团队整理了一份关于 Metaverse 的内部演示，谁正在开发它，以及加密将如何帮助实现它。我认为演示文稿做得很好，所以我在这里分享了大部分幻灯片。

Defining the Metaverse（元宇宙定义）
=============================

At Coinbase, our thinking about the Metaverse has been heavily influenced by venture capitalist and writer Matthew Ball (you can find his work [here](https://www.matthewball.vc/)). Like Matt, we define the Metaverse as:

[https://twitter.com/ballmatthew](https://twitter.com/ballmatthew)

在 Coinbase，我们对 Metaverse 的想法深受风险投资家和作家 Matthew Ball 的影响（你可以[在这里](https://www.matthewball.vc/)找到他的作品）。和 Matt 一样，我们将 Metaverse 定义为：

[https://www.matthewball.vc/](https://www.matthewball.vc/)

> _The future of the internet: A massively-scaled, persistent, interactive, and interoperable real-time platform comprised of interconnected virtual worlds where people can socialize, work, transact, play, and create._

_互联网的未来：一个大规模、持久、交互式和可互操作的实时平台，由互连的虚拟世界组成，人们可以在其中进行社交、工作、交易、娱乐和创造。_

The earliest version of the internet, Web1, was about accessing static web pages. Web2 is about interactive, social experiences within closed ecosystems. And Web3 will be about digital ownership within an open, decentralized environment.

互联网的最早版本 Web1 是关于访问静态网页的。Web2 是关于封闭生态系统中的交互式社交体验。而 Web3 将是关于开放、去中心化环境中的数字所有权。

The Metaverse is the distant evolution of Web3. In its most complete form, it will be a series of decentralized, interconnected virtual worlds with a fully functioning economy where people can do just about anything they can do in the physical world.

Metaverse 是 Web3 的遥远演变。在最完整的形式中，它将是一系列分散的、相互关联的虚拟世界，具有功能齐全的经济，人们可以在其中做他们在物理世界中可以做的任何事情。

![](https://storage.googleapis.com/papyrus_images/40083b19e3383c38e4e410c0b4dfb7db3ad67158d844462c0648f96ec812354f.png)

Importantly, the Metaverse is _not_ the same thing as gaming (an activity you can do within the Metaverse), or virtual reality (a way of interfacing with the Metaverse). It’s also not the same as Web3 (a distant ancestor of the Metaverse).

重要的是，Metaverse的是和游戏_不_一样的东西（你可以Metaverse的范围内做一个活动），或虚拟现实（与Metaverse的接口的一种方式）。它也不同于 Web3（Metaverse 的远祖）。

To illustrate this, here’s how some current platforms stack up against our definition of the Metaverse:

为了说明这一点，以下是一些当前平台与我们对 Metaverse 的定义的不同之处：

![](https://storage.googleapis.com/papyrus_images/784cf5b9a8de0e46b71900a2c371aa881d1ef1ff76beeb60442881ee40e9b523.png)

Elements of the Metaverse（元宇宙的基础）
=================================

While the full Metaverse is years away, it will rest on a foundation that’s being built right now.

虽然完整的 Metaverse 还需要数年时间，但它将建立在目前正在构建的基础之上。

Like the internet today, the Metaverse will rely on hardware and infrastructure, tools and standards, and regulatory frameworks — most of which haven’t been fully developed yet.

就像今天的互联网一样，元界将依赖于硬件和基础设施、工具和标准以及监管框架——其中大部分尚未完全开发。

But unlike today’s internet, there won’t just be one Metaverse. There will be many Metaverses, and they’ll be interconnected. That’s why it will be important for any Metaverse to be trustless — meaning people can interact directly without going through an intermediary — and permissionless — meaning anyone can participate without authorization from a governing body.

但与今天的互联网不同，Metaverse 不会只有一个。将会有许多元宇宙，它们将相互连接。这就是为什么任何 Metaverse 都必须是trustless ——这意味着人们可以直接交互而无需通过中介——并且无需许可——这意味着任何人都可以在没有管理机构授权的情况下参与。

To achieve this, the Metaverse will rely on blockchain to transfer identity and ownership across virtual worlds, attestation to verify them, and payment rails that allow people buy, sell, and earn income within a decentralized economy.

为实现这一目标，元宇宙将依靠区块链在虚拟世界之间转移身份和所有权，通过证明来验证它们，以及允许人们在去中心化经济中买卖和赚取收入的支付轨道。

Who’s building the Metaverse today?今天谁在building元宇宙
==================================================

While we can’t build anything close to the full Metaverse yet, different companies and organizations are experimenting with different elements of it. Most fall into three categories:

虽然我们还不能构建任何接近完整 Metaverse 的东西，但不同的公司和组织正在试验它的不同元素。大多数分为三类：

![](https://storage.googleapis.com/papyrus_images/719cf8a0b273919a405ace1c2bc809d5b7df8e2f275859f1d1e842660ae838aa.png)

### Sandbox

![](https://storage.googleapis.com/papyrus_images/4df7a648f3c658450c8ef123e3ddce39f20bd9e92824636b830b9d02784d33d8.png)

[https://discover.sandbox.game/#/en/](https://discover.sandbox.game/#/en/)

![](https://storage.googleapis.com/papyrus_images/0551ee43c5d2c7e29048dd403faefde7c67bd6ff5bc6d1069c3f3464175d3488.png)

### Decentraland

![](https://storage.googleapis.com/papyrus_images/7be0c15e6ec4cc243a7511768327045e843102160c724dde3c04f96180285ed3.png)

![](https://storage.googleapis.com/papyrus_images/4a4b847ce43826729f1f5c551da1b53aff19b38741aeb60e7043314f131307a9.png)

![](https://storage.googleapis.com/papyrus_images/cac81760bbf5144c928972ebe724378b31868f3a685437c05509e3e86b5349f5.png)

### SpaceX Starlink

![](https://storage.googleapis.com/papyrus_images/17273c6c6461f9fb82d8f58c6fcab3ed463f318c2b5f9db8360dfbfa2ca9ad92.png)

[https://www.starlink.com/](https://www.starlink.com/)

![](https://storage.googleapis.com/papyrus_images/5d399a2fb4de9d9eb91551aa81488f11a7b40b05538685b0831332b795a87701.png)

### Wilder World

![](https://storage.googleapis.com/papyrus_images/a4849522e0f5bf816d82f7a7c5e6f742fd4dc5f2167748806f72fc2722c021af.png)

[https://www.wilderworld.com/](https://www.wilderworld.com/)

![](https://storage.googleapis.com/papyrus_images/6c983f8e56a26662b26b1bc13e6c99a07bb4e6ddbcd67caa3e6dc7a644ad5532.png)

### RMRK

![](https://storage.googleapis.com/papyrus_images/4099651ae90a15d7b03f3584ff97fb4ea45846db6a6a0679904587cf5be5319b.png)

[https://www.rmrk.app/](https://www.rmrk.app/)

![](https://storage.googleapis.com/papyrus_images/ba4b4f016da4506bfc182f22e5bda0802b9519ff7acb6858d396b5bc77fa1278.png)

[https://neos.com/](https://neos.com/)

### #NeosCredits

![](https://storage.googleapis.com/papyrus_images/92d4102a9bfe4bdd9b2167801448cc56cb98be8d0000e57062e8c8b4c46157ff.png)

![](https://storage.googleapis.com/papyrus_images/dee14f2c76b1e88587d39cc8bc743cf45bcdb258dd41053b4b831f408c6d63ec.png)

### Somnium Space VR

![](https://storage.googleapis.com/papyrus_images/ca279fe946b3a7b209353fa16346aa2e37279b6e25326d078837d5160a81c904.png)

![](https://storage.googleapis.com/papyrus_images/7c63f92307672be261a9516382008c60c676a1f371fb0c96b4d132fc8b75d9a2.png)

### Cryptovoxels

![](https://storage.googleapis.com/papyrus_images/9c11d10ddbea41fccb4035de0a0061c22e91bb06211a59d4f92f6e5d7e3e1bf6.png)

[https://www.cryptovoxels.com/](https://www.cryptovoxels.com/)

![Cryptovoxels的土地可以免费获取 看来要好好玩玩](https://storage.googleapis.com/papyrus_images/11b17dcdb756f8555a97f23cd29629ac6eacd4c42b7dc2ddbc524088a1dea384.png)

Cryptovoxels的土地可以免费获取 看来要好好玩玩

### Axie Infinity

![](https://storage.googleapis.com/papyrus_images/b9fb62181fee29f62355a2d44496d44e2f943ee9d4f4bffcef3f3c4b23349cb4.png)

![](https://storage.googleapis.com/papyrus_images/60e16f98f221048041fe2679ee49096ff4417759ff29f847a6ebee36cefcc1b7.png)

[https://axieinfinity.com/](https://axieinfinity.com/)

阿蟹应该是最成功的链游了，而且还催生了YGG 这样的公会

![](https://storage.googleapis.com/papyrus_images/201ef430dc4f5007b87630b9700bc55351ba167ec1e24ccded419621f999104b.png)

![](https://storage.googleapis.com/papyrus_images/951cc26a53e0ba704aee9e8fa075aac3323263b11cedd8203b59eb8149ee5581.png)

### UFO Gaming

![](https://storage.googleapis.com/papyrus_images/983f88e1b850bc743b679524c55f745ad854f03afbc0ac96446ca8b0bcdaa764.png)

![](https://storage.googleapis.com/papyrus_images/a475fe9da49a90dc16e9a02366924066f2653a99d47270ea6d3c96a2ee416363.png)

[https://www.ufogaming.io/](https://www.ufogaming.io/)

![](https://storage.googleapis.com/papyrus_images/69087d14daab14dc79ded794be8e3c7411ea810d2d79c4bffce3def11e432927.png)

![](https://storage.googleapis.com/papyrus_images/5d21a8541efc82c8769bcda5dab406c433da626e7a32a3007be9ad4cb50a0ad6.png)

### Star Atlas

![](https://storage.googleapis.com/papyrus_images/6a24c71e8c7eab9829413b5d578f59646b8177d9f53e3e4b47e767f683e97c31.png)

![](https://storage.googleapis.com/papyrus_images/e71ab25b120d9e6405dada181d22dafa29296f2626c839390fe65be4e3e75a78.png)

[https://play.staratlas.com/market](https://play.staratlas.com/market)

![](https://storage.googleapis.com/papyrus_images/e6229a803f9b99aed2941fbb3cb6a7f933a85395c6f6926baed7e16df0db001c.png)

![](https://storage.googleapis.com/papyrus_images/fb060f46dfec9869263cda000f134fddd96195be947f506fe7aa1f54f4f47ad0.png)

### Aurory

![](https://storage.googleapis.com/papyrus_images/5db0b9f6254fa270ee395448b0ece32629f7fcbecfe7e2bd09afb7e2796365ea.png)

[https://aurory.io/](https://aurory.io/)

![](https://storage.googleapis.com/papyrus_images/265487463916a6eb5e81f84275aa1e3719f3733972d591a2d672dcaed4258e00.png)

![](https://storage.googleapis.com/papyrus_images/a96a7291128d408e19260b5dc75ef7be9c0849038b3a106c90d600f9561ec269.png)

![](https://storage.googleapis.com/papyrus_images/dbe56007415602ec9af7924767e9582f79d258f276f73e17bd3819b047ce449f.png)

### Illuvium

![](https://storage.googleapis.com/papyrus_images/b5ee882d82ab64392e735f6441d40e0b3cc453566f5469ecaf757cdd89465348.png)

[https://www.illuvium.io/](https://www.illuvium.io/)

![](https://storage.googleapis.com/papyrus_images/64a7f99908cba6446406e99a4629330de2f5d8fc693a16243238ade07ae47b00.png)

![](https://storage.googleapis.com/papyrus_images/7cf2a39d35a765a5226fb44b492d7a99bba77751b9001053e1948bc54b001c83.png)

![](https://storage.googleapis.com/papyrus_images/7cf2a39d35a765a5226fb44b492d7a99bba77751b9001053e1948bc54b001c83.png)

![](https://storage.googleapis.com/papyrus_images/78b8c64b3fc9b72782b91a5878deee7f14a17e805468eba8a145417a3eb87ea3.png)

### Roblox

![](https://storage.googleapis.com/papyrus_images/1176cce8931cf07cae766df48a883c11b885f54c93bfa75b773ba0d2204a66f5.png)

[https://www.roblox.com/](https://www.roblox.com/)

![](https://storage.googleapis.com/papyrus_images/c10a45110b9f1f2c9c5eec5ab856cdf96279a8b2d76e821f3c7256b85a12a0f6.png)

[https://game.defikingdoms.com/#/](https://game.defikingdoms.com/#/)

### DeFi Kingdoms

[https://twitter.com/DefiKingdoms](https://twitter.com/DefiKingdoms)

![](https://storage.googleapis.com/papyrus_images/0c8f1a82421f955a8f4c60006f6849499c26fad4d6158ca007e249d2f6567848.png)

![](https://storage.googleapis.com/papyrus_images/1af271c035770755c0016d30aa1920b640d116b9642ad572238167f7431fb099.png)

### MyNeighborAlice

[https://twitter.com/MyNeighborAlice](https://twitter.com/MyNeighborAlice)

![](https://storage.googleapis.com/papyrus_images/c99d9d67d3a4c7043a9f9f114bbd4aa5b55404e3086f0b06d83a76d91aacf94b.png)

![](https://storage.googleapis.com/papyrus_images/ec498e6038c088cb36d5b691b75f6b9ee7b1cc62be2dac1d81eb9c85d6f7664a.png)

![](https://storage.googleapis.com/papyrus_images/9553d034805d5cff841abcee9160676dc662a8d944e15a0006f2c1bafabf006d.png)

### Decentral Games

[https://twitter.com/DecentralGames](https://twitter.com/DecentralGames)

[https://decentral.games/](https://decentral.games/)

![](https://storage.googleapis.com/papyrus_images/8990bcd869697a5d071e4f733f54b4db0f97e754acbb8a49d86021200610dbcd.png)

### Aavegotchi

[https://twitter.com/aavegotchi](https://twitter.com/aavegotchi)

[https://aavegotchi.com/](https://aavegotchi.com/)

![](https://storage.googleapis.com/papyrus_images/d27578e056d940ebad265013accb4461d652f897fb171c6c5ff65a7fd9dc7e88.png)

Gods Unchained
--------------

[https://twitter.com/GodsUnchained](https://twitter.com/GodsUnchained)

[https://godsunchained.com/](https://godsunchained.com/)

The Metaverse ecosystem is still very much in its infancy: emergent and yet to be defined. That’s its beauty too. There’s a heavy focus on gaming, mostly because it’s easy to monetize. But we’re beginning to see glimpses of what the future might look like.

元宇宙生态系统仍处于起步阶段：新兴但尚未定义。这也是它的美丽。人们非常关注游戏，主要是因为它很容易货币化。但我们开始看到未来可能是什么样子的一瞥。

Identity
========

Identity determines who you are, what you can access and do, and how you’re represented across the worlds of the Metaverse.

身份决定了你是谁，你可以访问什么和做什么，以及你在 Metaverse 的世界中的代表方式。

In the Metaverse, our identities will have to include an easy login, a unique ID, an avatar that represents us, metadata that follows us, and attestation so we can prove who we are. Here’s where each of those pieces stands today:

在 Metaverse 中，我们的身份必须包括一个简单的登录、一个唯一的 ID、一个代表我们的头像、跟随我们的元数据以及证明，以便我们可以证明我们是谁。这是今天每件作品的位置：

![](https://storage.googleapis.com/papyrus_images/321aacc318790d62f444b6941c869530122516eda8b26dba0de4c09a101d029e.png)

Where Coinbase comes in（Coinbase的用武之地）
======================================

At Coinbase, we want to help pull all the pieces of identity together — essentially creating an identity on-ramp into the Metaverse.

在 Coinbase，我们希望帮助将所有身份片段整合在一起——本质上是创建一个身份入口，进入 Metaverse。

That’s the idea behind our work with ENS, which makes it possible to create a unique username NFT that resolves to a wallet. Eventually, this will allow users to carry a unique ID across different worlds in the Metaverse.

这就是我们与 ENS 合作背后的想法，这使得创建解析为钱包的唯一用户名 NFT 成为可能。最终，这将允许用户在 Metaverse 中的不同世界中携带一个唯一的 ID。

We’re also working on technology that will allow you to purchase your avatar, define and maintain your public profile, and establish trust. And we’re working on features like Sign in with \[Eth/Coinbase\], which could allow users to sign into every app in the Metaverse.

我们还致力于开发可让您购买头像、定义和维护您的公开资料以及建立信任的技术。我们正在开发诸如使用 \[Eth/Coinbase\] 登录之类的功能，它可以允许用户登录 Metaverse 中的每个应用程序。

Conclusion
==========

At the end of the day, this isn’t about expanding our business or making money. It’s about building a critical piece of the Metaverse ecosystem, and helping crypto grow in the right way.

归根结底，这与扩大我们的业务或赚钱无关。这是关于构建 Metaverse 生态系统的关键部分，并帮助加密以正确的方式发展。

We know that the Metaverse will exist, and we know it will be a series of interconnected virtual worlds. Our goal is to make it easy for anyone to establish their identity and gain access to those worlds in a way that’s simple, trusted, and decentralized.

我们知道元宇宙将会存在，我们知道它将是一系列相互关联的虚拟世界。我们的目标是让任何人都能轻松建立自己的身份并以简单、可信和去中心化的方式访问这些世界。

If we succeed, it will allow the Metaverse to reach its full potential — and keep it free and open to everyone.

如果我们成功，它将让 Metaverse 充分发挥其潜力——并保持它的自由和对所有人开放。

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*Originally published on [andywan](https://paragraph.com/@andywan/coinbase)*