# What Is Crypto Airdrops ๐Ÿ‘‡ By [Anime Airdrops](https://paragraph.com/@anime-airdrops) ยท 2023-03-19 --- A crypto airdrop is a marketing strategy used by cryptocurrency projects to increase awareness, reward early adopters and create a community around their project. Essentially, it involves giving away free tokens or coins to users who meet specific criteria, such as holding a certain amount of a particular cryptocurrency or completing tasks like following the project on social media. The idea is that by giving away free tokens, the project can attract new users, generate buzz, and ultimately increase the value of their own cryptocurrency. Airdrops have become increasingly popular in the crypto space and are often used as a way to incentivize users to participate in new projects. --- *Originally published on [Anime Airdrops](https://paragraph.com/@anime-airdrops/what-is-crypto-airdrops)*