# Congo: 2023 Chinese consumer branding insights

By [Ashley4](https://paragraph.com/@ashley4) · 2023-05-16

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The overseas brands have experienced a period of high-speed gold since 1980s entered China, but in recent years the indigenous Chinese brand has been more sensitive to changes in products, channels and marketing methods, with indigenous brands emerging in many industries, exceeding the overseas brand.

The independent aesthetic style is one of the signals of the emergence of indigenous brands, and in the history of Japan, 70s, began to mould the style of European independence from Japan. China’s current state-of-the-art style is also a sign of the emergence of national brands.

Japan’s first business was concentrated in post-war-70s and developed at a rapid pace, with a steady position after 80s per capita GDP of more than US$ 10,000 per capita, and accelerated globalization; in this process, Japan’s movement, games and time have also emerged from the epicentre of the world and is a mutually reinforcing rise of cultural + products. China has also reached the stage of accelerated development of its indigenous brands in recent years.

The survey concluded that Chinese consumers are increasingly recognizing indigenous brand products, especially those with Chinese elements, as a result of improved product quality and indigenous cultural pride.

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*Originally published on [Ashley4](https://paragraph.com/@ashley4/congo-2023-chinese-consumer-branding-insights)*