# Trading NFTs? Read this! By [AstralEX](https://paragraph.com/@astralex) ยท 2023-04-21 --- How to research NFT projects? These benchmarks should be used when trading NFTs. They are the basic value that an NFT project must meet to be successful in both the long, and short term. Here, we will talk about the art, the team, the roadmap, the utility, and the community. **Art** Good art is important for both the short- and long-term. When the art is of high quality, people's first impression will improve positively. This increases the chances of people actually buying the NFT, perhaps even purely for the art. Team Before buying an NFT as an investment or trade, you want to make sure the team is reliable and not idle. Research who the team members are, often you can find a LinkedIn account. Also look at what they have done with the project in the past, and what they plan to do in the future. The most valuable thing you can do is to request a call with the team, so you can ask questions directly. Roadmap It is important to know that innovative processes will take place in the future. These additions or sometimes even innovations can have a positive impact on the value of the NFT. If you think the team is going to deliver on its promises, and these promises will have a potentially positive impact on the value of the NFT, it could be a good choice to buy an NFT. Utility In addition to the roadmap, there should already be an existing utility. When a particular utility is already present, you know that the team has already delivered something. A utility is not a simple Discord server. Think of software, tools, or educational material, for example. When these utilities are of good quality, the team is promising, and the roadmap predicts a bright future, it becomes very interesting to purchase the NFT. Community An NFT project is carried by its holders no matter how you look at it. If the community is disappointed, the value of the NFT will most likely drop. Holders become sellers. You want to buy an NFT project when it is supported by a strong community. This is because it increases the likelihood that more people will buy the NFT. This is the only way they will have access to the community. --- *Originally published on [AstralEX](https://paragraph.com/@astralex/trading-nfts-read-this)*