# S.BLOX Co

By [aundingoya.eth](https://paragraph.com/@aundingoya.eth) · 2024-07-02

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Sony is diving into the crypto world with a relaunch of its acquired exchange, WhaleFin, now rebranded as S.BLOX Co.

This move aims to offer a revamped user experience with a new mobile app, integrated across Sony's diverse business divisions.

Positioned as a strategic step into Web3, Sony's foray includes plans for blockchain initiatives and NFTs, reflecting its broader commitment to digital innovation.

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*Originally published on [aundingoya.eth](https://paragraph.com/@aundingoya.eth/sblox-co)*