# Competence + Transparency = Trust

**Published by:** [Doug Lane](https://paragraph.com/@axalane/)
**Published on:** 2022-03-30
**URL:** https://paragraph.com/@axalane/competence-transparency-trust

## Content

So, it looks like we're going to get to watch a supply chain security incident unfold in real-time. As noted briefly in yesterday's email, it wasn't a great day for Okta. But rather than piling on with criticism of Okta's response, take a master class in supply chain security crisis response from Cloudflare. A major security vendor in their own right, Cloudflare was one of the Okta customers whose information was visible in the screenshots shared by the Lapsus$ hacking group. Even as their own incident response was unfolding, Cloudflare CEO Matthew Prince was out with an initial Tweet acknowledging the issue at 1:38 a.m. Eastern time. By early yesterday afternoon, there was a blog post up with a down-to-the-minute account of Cloudflare's response activities, initial findings, and next steps. During a crisis, there's a natural tendency to wait until you have all of the answers to communicate. But putting your competence on display early – even if you're working with imperfect information – is the best way to build trust. -Doug​

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