# Getting it right

By [Doug Lane](https://paragraph.com/@axalane) · 2022-03-30

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I hadn’t heard of Chili Piper before yesterday, even though I recently researched their space and became a customer of one of their competitors.

But they were the best example I saw of a company getting it right yesterday.

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Follow these links to [the above post](https://www.linkedin.com/posts/nvandenberghe_the-unthinkable-is-happening-putin-has-started-activity-6902684036343676928-uiie), [another from their co-founder](https://www.linkedin.com/posts/alinav_i-cant-focus-on-work-today-the-ukrainian-activity-6902692531327631360-4X08), and [one from an employee](https://www.linkedin.com/posts/danielcmejla_peaceinukraine-activity-6902631303380901889-OFqu).

Obviously, it isn't realistic for every business leader to step up in this way every time a world crisis occurs. But speaking from the heart rather than just echoing your peers is a great place to start.

\-Doug

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*Originally published on [Doug Lane](https://paragraph.com/@axalane/getting-it-right)*