# Let them cook at midnight

By [Doug Lane](https://paragraph.com/@axalane) · 2022-03-30

---

The feedback on [yesterday’s video experiment](https://mirror.xyz/axalane.eth/Q4ho1Zf9c_H8aBJYLzS-xYmVsN-nR2hL6l3R16tqGr8) was split down the middle, with about half of you sharing my enthusiasm and the other half feeling like it was too impersonal for senior security buyers to embrace.

But consider this analogy.

I’ve wanted to become better at cooking for a long time. So call me a highly motivated buyer of cooking lessons. There is [an excellent chef](https://www.chefelidunn.com/) (like 2x champion on “Chopped” good) the next town over who will literally come to my house and give me cooking lessons. And about 2 years ago, someone I did a favor for gave me a gift certificate for this chef as a thank you. So I have budget.

But you know what. I haven’t done it.

Why? A million different reasons. I’m really freakin’ busy. COVID. I need a new oven. The kitchen’s a mess.

So what would work better for me? Getting live, one-on-one, highly personalized instruction from a celebrity chef or signing up for a non-personalized [Masterclass](https://www.masterclass.com/) course with Gordon Ramsey, Thomas Keller, or Wolfgang Puck?

The personalized lesson would be better. Just like a live meeting with your founder, field CTO, or star sales engineer would be better than an interactive video.

But I’ll probably do the Masterclass first. Because someday I’ll be sitting at home at midnight and decide I’m in the frame of mind to take the first small step toward solving this problem.

Enterprise security is harder than maintaining a clean and functional kitchen. You buyers have bigger problems than I do.

Make it as easy as possible for them to take the first step.

\-Doug

---

*Originally published on [Doug Lane](https://paragraph.com/@axalane/let-them-cook-at-midnight)*