# Welcome to the simulation

By [Doug Lane](https://paragraph.com/@axalane) · 2022-03-30

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OK, now that the marketing guy [explained what Zero Trust is](https://mirror.xyz/axalane.eth/QjFNt07gublPbUjPSodvawyTFigj0OS9DYi-Z0IgTzM), let’s get into some ways to give security buyers a plan for it (that hopefully includes some of you).

There’s a real danger that this could get boring in a hurry, so here’s what I’m thinking.

Over the next few days, I’ll give you my quick take on what I like and don’t like about the [three possible starting](https://mirror.xyz/axalane.eth/2gdErG6iyc-athWr3oXdS5Ffj1hRTHZubNf6fw9qtN0) points I mentioned. I’m not going to regurgitate every detail, but I’ll try to give you the gist.

Then, I’m going to make up a fictitious security startup that has a decent (but not great) Zero Trust value proposition.

Then, I’m going to pretend you’re a security buyer and send you a series of emails to see if I can become your guide.

So, to summarize:

*   ​[Blinkist](https://www.blinkist.com/) for boring Zero Trust papers.
    
*   Fake sales emails from a company that doesn’t exist.
    

Why haven’t you unsubscribed yet?

\-Doug

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*Originally published on [Doug Lane](https://paragraph.com/@axalane/welcome-to-the-simulation)*