# Welcome to the simulation

**Published by:** [Doug Lane](https://paragraph.com/@axalane/)
**Published on:** 2022-03-30
**URL:** https://paragraph.com/@axalane/welcome-to-the-simulation

## Content

OK, now that the marketing guy explained what Zero Trust is, let’s get into some ways to give security buyers a plan for it (that hopefully includes some of you). There’s a real danger that this could get boring in a hurry, so here’s what I’m thinking. Over the next few days, I’ll give you my quick take on what I like and don’t like about the three possible starting points I mentioned. I’m not going to regurgitate every detail, but I’ll try to give you the gist. Then, I’m going to make up a fictitious security startup that has a decent (but not great) Zero Trust value proposition. Then, I’m going to pretend you’re a security buyer and send you a series of emails to see if I can become your guide. So, to summarize:​Blinkist for boring Zero Trust papers.Fake sales emails from a company that doesn’t exist.Why haven’t you unsubscribed yet? -Doug

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