BaukunstThis Could Still Be a Movement: Why Mars Needs a Creative Director
Baukunst is a collective of creative technologists advancing the arts of building companies at the frontier of technology and design. We invest in and we build with the creative technologists of our time. Join our newsletterEugene Angelo (left) and Reggie James (right) on stage at the Baukunst Creative Technologist Conference at The Interval at Long Now in San Francisco CA, May 2022.On May 4 + 5, 2022 we gathered for the Baukunst Creative Technologist Conference at The Interval at The Long No...
BaukunstNot Your Computer, Not Your Keys: Crypto Devices and Supply Chains
Baukunst is a collective of creative technologists advancing the art of building companies at the frontier of technology and design. This is edited from a talk I originally gave at the Baukunst Creative Technologist Conference on May 5th, 2022. For some time, I’ve been wanting to talk about how I see crypto and web3 technologies fundamentally changing connected devices and our relationship to them. I’ve had the pleasure of working on a number of groundbreaking products in my career, most nota...
BaukunstMeet Baukunst’s New Associate, Chelsea Goddard
We saw over 500 candidates for our Associate role at Baukunst. It was an exceptional group of people. Chelsea stood head and shoulders above the rest. We love working with interdisciplinary experts, and she’s no exception. Chelsea’s been an early stage investor at Dorm Room Fund and Space Capital where she led investments into companies like Gaia AI. Prior to full-time investing, she founded Apex Haus, a boutique product strategy firm working across developer tools, climate, and biotech. Prio...
A collective of creative technologists advancing the art of building companies at the frontiers of technology and design baukunst.co
BaukunstThis Could Still Be a Movement: Why Mars Needs a Creative Director
Baukunst is a collective of creative technologists advancing the arts of building companies at the frontier of technology and design. We invest in and we build with the creative technologists of our time. Join our newsletterEugene Angelo (left) and Reggie James (right) on stage at the Baukunst Creative Technologist Conference at The Interval at Long Now in San Francisco CA, May 2022.On May 4 + 5, 2022 we gathered for the Baukunst Creative Technologist Conference at The Interval at The Long No...
BaukunstNot Your Computer, Not Your Keys: Crypto Devices and Supply Chains
Baukunst is a collective of creative technologists advancing the art of building companies at the frontier of technology and design. This is edited from a talk I originally gave at the Baukunst Creative Technologist Conference on May 5th, 2022. For some time, I’ve been wanting to talk about how I see crypto and web3 technologies fundamentally changing connected devices and our relationship to them. I’ve had the pleasure of working on a number of groundbreaking products in my career, most nota...
BaukunstMeet Baukunst’s New Associate, Chelsea Goddard
We saw over 500 candidates for our Associate role at Baukunst. It was an exceptional group of people. Chelsea stood head and shoulders above the rest. We love working with interdisciplinary experts, and she’s no exception. Chelsea’s been an early stage investor at Dorm Room Fund and Space Capital where she led investments into companies like Gaia AI. Prior to full-time investing, she founded Apex Haus, a boutique product strategy firm working across developer tools, climate, and biotech. Prio...
Share Dialog
Share Dialog
A collective of creative technologists advancing the art of building companies at the frontiers of technology and design baukunst.co
Subscribe to Baukunst
Subscribe to Baukunst
Rehito (Ray) Hatoyama is Chief Strategy Officer of Human Made. Ray is a member of the Baukunst Creative Technologist Council specializing in blending IP and new technology, and is a Limited Partner in Baukunst’s debut $100M fund. We sat down with him at the recent Baukunst Creative Technologist Conference in San Francisco.
This interview has been edited and condensed.
Q: Do you identify as a creative technologist? And if so, what does being a creative technologist mean to you?
A: I don't know whether I'm a creative technologist. However, I love bridging creative and technology. I was the global CEO for Hello Kitty and grew the brand from a $500 million company to a $6.5 billion company in five years. I connected Hello Kitty with technology (like Facebook, Twitter, Snapchat) and turned Hello Kitty from analog to digital. And that's how I grew the brand. I feel like there's a lot of opportunity to do this with old industry and new industry - connect them together and grow the business. And so if you call that creative technologist, then I might be that.
Q: Who or what - it doesn't have to be a person - is in your creative ecosystem? Who's on your team?
A: I work with lots of creative people. I am Chief Strategy Officer for a brand called Human Made– this is what I'm wearing. Human made. The creative director is called Nigo. He had a brand called Bathing Ape. Now he's artistic director for Kenzo. And he's my business partner for the Human Made brand. Pharrell Williams is our ambassador. So I work with his team as well. This is a collaboration with A$AP Rocky. So there's so many creative people around me who I interact with.
Q: What problems are you working to solve?
A: I'm trying to connect global IP with new technologies. There's a lot of new technologies in the US and there's a lot of great IP in Japan and Asia. For example, we have Pokemon, Mario, Dragonborn…so much IP. Some of them have succeeded in new technology. Some of them haven't. Some of them became global. Some of them are not. I am bridging this gap.
I'm a board observer for Peanuts, which is Snoopy and Charlie Brown. Interestingly, these characters have been in the world for 25 years, 50 years, 70 years. You see this NFT movement right now. This IP is in year one, year two, year three. And they need to survive in order to build that history of 50 to 70 years. How can they do that? The new industry needs to learn from the old industry.
_______________________________________________________________________________________
https://baukunst.us14.list-manage.com/subscribe?u=0c94b5461e829d16cefc963bf&id=96489f1224
Rehito (Ray) Hatoyama is Chief Strategy Officer of Human Made. Ray is a member of the Baukunst Creative Technologist Council specializing in blending IP and new technology, and is a Limited Partner in Baukunst’s debut $100M fund. We sat down with him at the recent Baukunst Creative Technologist Conference in San Francisco.
This interview has been edited and condensed.
Q: Do you identify as a creative technologist? And if so, what does being a creative technologist mean to you?
A: I don't know whether I'm a creative technologist. However, I love bridging creative and technology. I was the global CEO for Hello Kitty and grew the brand from a $500 million company to a $6.5 billion company in five years. I connected Hello Kitty with technology (like Facebook, Twitter, Snapchat) and turned Hello Kitty from analog to digital. And that's how I grew the brand. I feel like there's a lot of opportunity to do this with old industry and new industry - connect them together and grow the business. And so if you call that creative technologist, then I might be that.
Q: Who or what - it doesn't have to be a person - is in your creative ecosystem? Who's on your team?
A: I work with lots of creative people. I am Chief Strategy Officer for a brand called Human Made– this is what I'm wearing. Human made. The creative director is called Nigo. He had a brand called Bathing Ape. Now he's artistic director for Kenzo. And he's my business partner for the Human Made brand. Pharrell Williams is our ambassador. So I work with his team as well. This is a collaboration with A$AP Rocky. So there's so many creative people around me who I interact with.
Q: What problems are you working to solve?
A: I'm trying to connect global IP with new technologies. There's a lot of new technologies in the US and there's a lot of great IP in Japan and Asia. For example, we have Pokemon, Mario, Dragonborn…so much IP. Some of them have succeeded in new technology. Some of them haven't. Some of them became global. Some of them are not. I am bridging this gap.
I'm a board observer for Peanuts, which is Snoopy and Charlie Brown. Interestingly, these characters have been in the world for 25 years, 50 years, 70 years. You see this NFT movement right now. This IP is in year one, year two, year three. And they need to survive in order to build that history of 50 to 70 years. How can they do that? The new industry needs to learn from the old industry.
_______________________________________________________________________________________
https://baukunst.us14.list-manage.com/subscribe?u=0c94b5461e829d16cefc963bf&id=96489f1224
<100 subscribers
<100 subscribers
No activity yet