# 003: The Embedded Economy

> Economic infrastructure is becoming invisible.

**Published by:** [Bedrock](https://paragraph.com/@bedrock/)
**Published on:** 2025-06-16
**URL:** https://paragraph.com/@bedrock/003-the-embedded-economy

## Content

Editor’s NoteWelcome to Bedrock. Bedrock is a publication about the future of the onchain economy. Each week, we'll explore the builders and ideas at the frontier, paving the way for a digital world that increases innovation, creativity, and freedom. We believe that Base is establishing the cultural foundations—the bedrock—for an onchain renaissance: a new economy that fully leverages what the internet and Ethereum have to offer. Our goal is to give you solid ground to stand on. To build a better world, you must believe in something, and you've got to keep a pulse on the world around you. Let's see what the world is up to.The Micropayment Renaissance tk @HeetTike noice gives you the rails. taste deserves to be tipped. Kunal Gandhi @kunalvg Farcaster is the best place to earn your first dollar onchain. 57 3:31 AM • Jun 4, 2025 Taste deserves to be tipped. Tipping online has always been a bit of a hassle, limited by poor infrastructure, bad UX, and a scarcity mindset. On Farcaster, we're seeing the rise of programmatic tipping with Noice, where users can reward the curation and creation of meaningful content automatically based on the social actions we're already taking (e.g. likes, recasts, etc.). As exponentially more people earn their living online—whether through content creation, community building, or digital curation—we need economic systems that can recognize and reward the full spectrum of value creation, not just traditional "content" but the taste, judgment, and cultural intuition that shapes online discourse. Noice has crystallized this vision perfectly: every like, repost, reply, quote, or follow on Farcaster automatically sends tokens to the original poster. In just three weeks, 1.1 million tips flowed between 4,600 people, with 27,000 earned through the protocol. But the numbers only tell part of the story. Because Noice is a protocol, it maintains platform independence. Unlike advertising-driven models that lock creators into specific ecosystems, programmatic tipping can flow across any platform that implements the infrastructure. Your taste-making ability becomes a portable asset. This model also solves the fundamental problem that has plagued creator economies: the inability to reward micro-contributions. A thoughtful comment, a well-timed share, a piece of cultural context that helps others understand—these contributions have always been valuable but never compensated. Programmatic tipping makes the invisible labor of digital culture finally visible and economically meaningful, without overcomplicating the experience. We're excited to see how this new (old?) behavior plays out.Shopify Goes Onchain conner.base.eth @ilikesymmetry Today, @shopify and @coinbase are launching the Commerce Payments Protocol: a new standard for scalable, trust-minimized commerce. Powering USDC payments on @base for select merchants today and millions of Shopify stores worldwide soon. 405 1:39 PM • Jun 12, 2025 Millions of stores. Now powered by stablecoins. Shopify just rolled out USDC payments on Base for stores using Shopify Payments and Shop Pay. Spend crypto, get 1% back. Live now, with wider rollout coming soon. Powered by a new Commerce Payments Protocol developed with Base, the onchain internet just got its checkout button. The breakthrough solves the complexity gap that kept onchain payments limited to simple peer-to-peer transactions. Commerce requires multi-stage commitments: inventory management, refunds, partial deliveries. The Commerce Payments Protocol enables this complexity at scale, giving small businesses global reach without traditional banking relationships while consumers experience programmable money benefits invisibly.DEXs EverywhereSome folks have been rallying for months to convince CEXs to list DEX tokens automatically. For Coinbase, that time has finally arrived. mcclick @kyle list all DEX tokens qw @QwQiao robinhood+hyperliquid+pump r going after incumbent crypto cexes. if i were the latter this would be the #1 thing that keeps me up at night. 2 4:15 PM • Jun 4, 2025 Soon, Base tokens won't just live in your wallet, but in the Coinbase app as well, available to anyone to buy or sell regardless of their familiarity with Base or DEXScreener. poet.base.eth @1CrypticPoet BREAKING: @coinbase is integrating DEXs from @base into the main app. Millions of onchain assets. Instantly tradable. No more hopping platforms. No more missing early plays. Welcome to the future of money, right inside Coinbase. This is how we onboard the world. 761 1:52 PM • Jun 12, 2025 This creates a direct pipeline from onchain innovation to mainstream adoption, collapsing the time between token creation and accessibility. For builders, less time worrying about distribution. For users, discovering new projects without leaving familiar interfaces. A new chapter in onchain access is coming.MorselsQ2 2025 State of Crypto Report – "161M stablecoin holders globally, 6 in 10 Fortune 500 companies are working on onchain initiatives."QRCoin.fun – "a daily onchain battle for attention that feels like the early internet all over again."fxhash – "an open generative art platform for anyone to create, collect + enjoy code-based art."We'll be publishing 2-3 times per week. Subscribe to stay up to date!Subscribe

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