# Digital technology enables Rural Revitalization By [Benjamin](https://paragraph.com/@benjamin-3) · 2022-04-02 --- The full implementation of the Rural Revitalization Strategy is an important guarantee to ensure the realization of the second Centennial goal. From a practical point of view, there are still some challenges to be overcome in consolidating and expanding the achievements of poverty eradication and comprehensively promoting rural revitalization. The digital economy can play a great role in dealing with relevant challenges. Over the years, in the process of urbanization and industrialization, capital, technology and labor have been gathering in cities. Although rural areas are rich in land and natural resources, it is difficult to promote the transformation and upgrading of traditional agriculture in the absence of capital, talents and technology, and some characteristic resources are difficult to be effectively developed. Moreover, there is a long physical distance between the origin of agricultural products and the consumer market. Limited by some facilities, it is still difficult to sell agricultural products in some rural areas. In this case, by making good use of digital technologies such as cloud computing, big data, Internet of things and artificial intelligence, the form of industrial organization and business model can break through the limitations of time and space. Digital economy can play an important role in optimizing resource allocation and making up for the shortcomings of infrastructure. Taking agricultural production as an example, the standardization and refinement of production links in traditional agriculture are low, the operation mode is extensive, and the added value of products is not high. However, after the empowerment of digital technology, through the real-time monitoring and data acquisition of agricultural production process, the dynamic spatial information system is generated to simulate and optimize the phenomena and processes in agricultural production, which can greatly improve the utilization efficiency of agricultural resources, reduce production costs, and significantly improve the added value of agricultural products. Moreover, the digital economy has also spawned new models such as creative agriculture, adoptive agriculture, sightseeing agriculture and urban agriculture, which enable urban consumers to have a more direct participation and experience in agricultural production and help promote the integrated development of urban and rural areas. In the circulation of agricultural products, rural e-commerce plays a positive role in resolving the problem of “wine is also afraid of deep alleys”. On the one hand, relying on the channels and traffic of the Internet platform, farmers can reach consumers thousands of miles away without leaving home, saving offline promotion costs and rental costs of opening physical stores in the city. On the other hand, the development of live e-commerce enables consumers to better interact with farmers in real time, which is more grounded and improves the communication efficiency of products and services. Moreover, the continuous increase of e-commerce traffic in rural areas has brought a lot of demand for packaging, cold chain and warehousing, which will promote the continuous improvement of supporting infrastructure and related services of the supply chain such as warehousing and logistics. In this way, the internal circulation of agricultural products has been opened, and the opportunities for increasing farmers’ income have increased. While consolidating and expanding the achievements of poverty alleviation, it has also laid a foundation for the transformation of rural areas from product supply to increasingly important consumer markets. In terms of the development of rural characteristic industries, relying on famous historical and cultural towns, villages and traditional villages to establish “digital cultural relics resource bank” and “Digital Museum”, the scientific development of characteristic cultural tourism resources is conducive to the development of rural tertiary industry, which is of positive significance for absorbing the labor force returning home for employment and the optimization and adjustment of economic structure in rural areas. In terms of promoting the modernization of rural governance, the construction of digital government service platform can promote the online, immediate and fast running of government services, and improve the convenience of the masses. The promotion of Internet plus community and Internet plus public legal service mode in rural areas is conducive to the improvement of the rule of law at the grass-roots level and the resolution of contradictions. In addition, distance education and intelligent medical treatment relying on digital technology also play a positive role in promoting the balance of urban and rural education and medical resources, and improving the quality of rural population and the level of social security. In short, digital economy can drive the development of agriculture and rural areas with innovation driven and technological empowerment, improve the income level of farmers and promote the modernization of rural governance. It should play a greater role in Rural Revitalization. First, we should promote the application of new generation information technology in agricultural production, promote the digital and intelligent transformation of traditional agriculture, and improve agricultural production efficiency. Second, support the development of rural e-commerce, improve the modernization level of agricultural product supply chain, and promote the circulation and consumption of agricultural products. Third, digitize the culture, tourism and other characteristic resources in rural areas, realize the cloud and chain, and promote the high-quality development of characteristic industries. Fourth, we should take the construction of digital countryside as an opportunity to improve rural digital infrastructure, improve the quality of public services such as education and medical treatment in rural areas, and promote the modernization of rural governance system and governance capacity. --- *Originally published on [Benjamin](https://paragraph.com/@benjamin-3/digital-technology-enables-rural-revitalization)*