# Sui name service coming

By [Bi](https://paragraph.com/@bi-2) · 2022-12-17

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1\. Crypto as a whole lacks core infrastructure... and we're not talking dexes. Despite the tech, eco-systems have not broken into consumer-facing industries and won't with the current appeal... for this reason, we need a new breed of dApps and it starts with a name service...

2\. Most alt L1 chains' name services are direct copies of [$ENS](https://twitter.com/search?q=%24ENS&src=cashtag_click) with 0 innovation. ENS is good for Ethereum because of its tech constraints on ETH (high cost, low TPS) But, with chains like Sui (low cost, high TPS), there's a whole world of innovation available on this idea...

3\. Our goal is to eventually build products for consumer-facing web2 industries like Gaming and Domains through our infrastructure on web3. With every domain registration, an on-chain profile will also be registered per wallet, usable everywhere. Think: Gmail for Crypto Gaming

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*Originally published on [Bi](https://paragraph.com/@bi-2/sui-name-service-coming)*