# Introducing Recommendations

*A new way for Paragraph creators to recommend each other & help readers discover new content*

By [Paragraph](https://paragraph.com/@blog) · 2024-02-29

releases

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Word-of-mouth is a powerful way to drive growth for creators.

Historically, word-of-mouth has manifested through endorsements & recommendations. These have typically been manual and lacking incentives.

Starting today, Paragraph creators are able to recommend other newsletters on Paragraph, while getting rewarded for driving quality subscriptions. Whenever a reader subscribes to a newsletter, we'll prompt the reader to optionally explore & subscribe to that newsletter's recommendations.

This encourages readers to discover a wider range of content & also incentivizes a dynamic ecosystem of creators supporting and promoting each other's work. Creators will also get rewarded - immediately & automatically - as part of our [referral rewards program](https://paragraph.xyz/referral-rewards), for all quality subscriptions they drive.

Recommendations also work entirely in-frame: readers can now subscribe to a creator (and the other newsletter's that creator recommends) without ever leaving their feed or inbox.

How It Works
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As a creator, in your Paragraph dashboard head over to the new [Growth tab](https://paragraph.xyz/settings/publication/growth) to begin adding recommendations.

You'll be prompted to enter in Paragraph newsletters you want to recommend, and an optional reason as to why you're recommending them.

![](https://storage.googleapis.com/papyrus_images/0bb1a2a3c95f38f19c1ff9b2f1a2cd3e.png)

As a reader, after subscribing to a newsletter you'll be presented with that newsletter's recommendations. You'll be able to click through to read, or one-click subscribe directly.

![](https://storage.googleapis.com/papyrus_images/cf9d06dc64f169f6b07ef20f049f000d.png)

Referral Rewards
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If a writer recommends another newsletter, their wallet address is set as the _referrer_ for all subscriptions they drive to that newsletter.

Whenever a referred reader take a positive-sum action on that newsletter in the future (such as collecting a post or purchasing a crypto recurring subscription), the original referrer will get paid immediately & automatically in crypto.

Framed Recommendations
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Since launching our Paragraph frame, we've driven thousands of organic subscriptions to creators across Farcaster and XMTP.

Paragraph recommendations also work in frames: after subscribing to a newsletter in-frame, readers will be prompted to one-click subscribe to that newsletter's recommendations, without ever leaving their feed or inbox.

![](https://storage.googleapis.com/papyrus_images/020b270c0fc9bc7fa78ae15564b64caa.png)

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We're excited to continue exploring ways to incentivize, reward, & help creators grow meaningfully.

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*Originally published on [Paragraph](https://paragraph.com/@blog/recommendations)*