# #15 — BRND V2 *The onchain stage for top brands* By [Brand3](https://paragraph.com/@brand3) · 2025-12-16 brnd, leaderboard, miniapp --- **_We just launched BRND V2, and we’re already building V3._** For the past three months, our team has been working quietly and relentlessly on the next evolution of [BRND](https://brnd.land/login). We redesigned the MiniApp, rewrote the core logic, and rebuilt the data layer all while keeping the lights on, shipping weekly, and staying closely connected to the ecosystem. Today, that work goes live. BRND V2 upgrades the game without losing its soul: the same love for brands, the same obsession with design, and now powered by stronger onchain rails, fairer rewards, and real influence for the people who show up every day. $BRND: The currency of onchain reputation for brands ---------------------------------------------------- Before we dive into the new features, it’s crucial to understand what drives the entire system: **the $BRND token.** $BRND isn’t just a reward token; it is the unit of measure for reputation in our ecosystem. It represents the community’s vote of confidence and acts as the fuel powering the **Brand Capital Market (BCM).** * **For users:** It is your tool for influence. Voting costs $BRND, but sharing and participating allows you to earn more, creating a virtuous cycle of engagement. * **For brands:** $BRND is your tangible market value. The more votes you receive, the more $BRND you accumulate, which translates directly to your position on the leaderboard and your onchain reputation. With $BRND, we turn subjective sentiment ("I like this brand") into an objective, transferable asset. * * * ![](https://storage.googleapis.com/papyrus_images/17b0903a1c670499bc6d5803b79a23e038810ef8933a1bade1a2944a3340be9e.jpg) What’s new in V2? ----------------- BRND V2 introduces three major shifts in how users and brands interact. ### 1\. Onchain Evolution: value moves with every podium Until now, most of BRND lived at the interface level. With V2, the core logic moves onchain. When a user builds a podium and votes, $BRND is transferred directly to the brand’s wallet. **Tokens are the score. The score is the value.** * Brands rise by accumulating $BRND. In future iterations, brand guardians (Representatives of each brand's profile in the BRND system) will be able to decide whether to hold those tokens, preserving their rank, or deploy them elsewhere, affecting their standing. * To incentivize onchain activity in Season 2, sharing your podium on Farcaster or Base returns 10× the $BRND sent. Voting doesn’t just support brands, it rewards amplification. #### 2\. Airdrop Season 1: Rewarding the pioneers We know who has been here since the beginning. Airdrop Season 1 rewards the first 1,111 users on the Season 1 leaderboard. * **The biggest reward to date:** We’re distributing 1.5 billion $BRND, representing over 30% of the current treasury and 1.5% of total supply. This is a long-term bet on the early community, and not a short-term incentive. Loyalty multipliers ensure that users who consistently showed up, voted, and participated receive the majority of the value. BRND rewards behavior, not noise. Honesty is a key factor for BRND, and it is also what we look for in future airdrops. * **Loyalty multipliers:** Inspired by successful models like Degen, we’ve designed a dynamic where your participation, such as voting, building podiums, supporting brands act as a multiplier, ensuring the most committed users receive the majority of the value. #### 3\. BRND Power: The Boost Reputation System Influence shouldn’t be flat. **BRND Power takes everyone onto the Boost Reputation System (BRS)** of this upgrade package—the boost that lets you overtake. It introduces a new layer of strategic depth. The engagement and holdings now carry real weight. BRND Power is the engine of influence, and the BRS is the strategic boost, like the DRS in Formula 1, that lets consistent, thoughtful users overtake in impact. * **Level system:** There are 8 levels of BRND Power. Level up by completing loyalty missions and staking phases (via Teller). * **More power, better rankings:** Leveling up boosts voting influence, rewards, and leaderboard impact. * **Onchain fairness:** BRND Power identifies the “good drivers”, ”the honest ones”, the users who evaluate brands with criteria. Influence and $BRND distribution are optimized to ensure Season 2 rankings reflect informed participation, not just volume. * * * Why this matters now -------------------- Web3 is shifting from protocol-first to culture-first. As attention, identity, and community become financial assets, brands need a transparent, onchain way to measure reputation, and communities need tools to express belief beyond vanity metrics. BRND solves this by turning community activity into measurable, onchain credibility. We’re building the **Brand Capital Market**. **This is just the beginning.** BRND V2 is live. The lights are out and away we go. See you on the grid. [brnd.land](https://brnd.land/) * * * Profile: [@brnd](https://farcaster.xyz/brnd) — Channel: [/brnd](https://farcaster.xyz/~/channel/brnd) — Ticker: [$BRND](https://dexscreener.com/base/0x964dcd0cf721170569bbb8d7f6598b9e0af42bbd) — Agent: [@brndy](https://farcaster.xyz/brndy) * * * _Note: This article is a first draft and may be subject to modifications in the coming days due to updates or corrections of any incorrect data._ * * * [![](https://storage.googleapis.com/papyrus_images/5cc2f59e096bdd319da987e9ffe314d8.png)](https://warpcast.com/~/channel/brand3) * * * [Subscribe](https://paragraph.com/@brand3/subscribe) _Written and designed by_ [_@esdotge_](https://warpcast.com/esdotge.eth) _and_ [_@victoctero_](https://warpcast.com/victoctero) --- *Originally published on [Brand3](https://paragraph.com/@brand3/brnd-v2)*