# Minimal effort; maximum engagement

By [Brandon Donnelly](https://paragraph.com/@brandondonnelly), 2013-11-22

biking, blogging, cycling, dutch, engagement, uncategorized

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I’ve been blogging almost every day for 3 months straight. It’s been a hugely rewarding process and I absolutely plan to continue. Though some days it’s hard to find something to write about. And some days it’s hard to find the time.

One of those days was 5 days ago. I was busy and so I decided to post a video instead of spending a lot of time writing a post. I posted a video explaining how the Dutch design their street intersections to accommodate cyclists. [You can find that post here.](http://brandondonnelly.com/post/67179948508/want-to-know-how-the-dutch-design-their)

Well, it turns out that the post I easily spent the least amount of time preparing has now become, by far, the most popular post I’ve ever done. As of today, I received 460 notes via Tumblr. That includes likes and reblogs. And, as a result, my engagement graph now looks like this:

I can’t even make out what the numbers were before this post blew up. This is really interesting to me, because I remember questioning if I should even post the video in the first place. I thought it may be a bit dry and perhaps too technical.

It just goes to show that sometimes you can’t predict what will catch on.

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*Originally published on [Brandon Donnelly](https://paragraph.com/@brandondonnelly/minimal-effort%3B-maximum-engagement)*