# Value creation gap

By [Brandon Donnelly](https://paragraph.com/@brandondonnelly), 2017-08-02

blogging, feels-risky, reblog, risky, seth-godin, uncategorized, value-creation

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Here is a good follow-up to [yesterday’s post](http://brandondonnelly.com/post/163705416988/editions-of-edition) about Ian Schrager and Edition Hotels. It’s a short post by Seth Godin that I’m going to reblog here in full:

> _The gulf between “risky” and “feels risky” is huge. And it’s getting bigger._
> 
> _It turns out that_ **_value creation lives in this gap_**_. The things that most people won’t do (because it feels risky) that are in fact not risky at all._
> 
> _If your compass for forward motion involves avoiding things that feel risky, it pays to get significantly better informed about what actually is risky._

I like this distinction, a lot.

I’m traveling for work right now, which is why you may be noticing shorter than usual posts. But stay tuned because I’ll be making a big announcement later this week on the blog.

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*Originally published on [Brandon Donnelly](https://paragraph.com/@brandondonnelly/value-creation-gap)*