# Will They Come Back? | #31

**Published by:** [DAO Experience Design | by Brownrygg](https://paragraph.com/@brownrygg/)
**Published on:** 2022-06-01
**URL:** https://paragraph.com/@brownrygg/will-they-come-back-31

## Content

Will they come back? Will they miss the environment we’ve created? These are the kind of questions DAO practitioners need to spend a lot of time thinking about. Drawing people in to your discord with the right words and influential connections is easy… but not enough to cultivate a thriving ecosystem. People don’t keep coming back to alcohol anonymous because it’s easy to join. Raving sports fans don’t dedicate their life to a club just because it’s cool. Satisfied employees don’t work at Zappos just because it’s a paycheck. Special forces teams wouldn’t join their brothers in arms on the front line again and again because it’s fun. These people go back to those environments because they bare a meaningful emotional weight that is very difficult to find elsewhere. What meaningful emotional weight is your DAO cultivating? Will they come back?

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