# BuildBetter by BFG

> Lessons for building better products, teams and businesses, focused on getting clients, sales, and growth.

## Recent Posts

- [Stop Building Communities — Build the Tools They're Missing](https://paragraph.com/@buildbetter/stop-building-communities-%E2%80%94-build-the-tools-theyre-missing): Posting is the new branding. Community alone is NOT the future of distribution.
- [Use Pricing as a Customer Filter - Not Just a Revenue Lever](https://paragraph.com/@buildbetter/pricing-is-story-not-just-number): Don't think about price as a number, think about it as a story.
- [Deel Lessons For European Founders](https://paragraph.com/@buildbetter/deel-lessons-for-european-founders): Silicon Valley optimizes for tech. Founders outside it — sometimes by accident — optimize for moat that lasts longer.
- [Stop Onboarding Users. Onboard $100 Billion Instead - podcast episode you should see](https://paragraph.com/@buildbetter/raac): Kevin's Journey From Accounting Student to Gold-Backed Stablecoin Founder
- [Market Sophistication - Your Market Has Already Decided How to Ignore You](https://paragraph.com/@buildbetter/market-sophistication-your-market-has-already-decided-how-to-ignore-you): Why the smartest founders diagnose their market’s sophistication before writing a single line of copy. 60 years old framework that saves the day.
- [Why People Love Prediction Markets - Lessons For Builders](https://paragraph.com/@buildbetter/why-people-love-prediction-markets-lessons-for-builders): It's Not What the Industry Tells You. And That's Exactly Why It's Working.


- [Polymarket - Why You’re Losing Money Betting on Your Beliefs](https://paragraph.com/@buildbetter/polymarket-why-youre-losing-money-betting-on-your-beliefs): Episode of BuildBetter Interviews with Polymarket-John
- [The Dopamine Ladder: Why Nobody Watches & Reads Your Content (How to Fix It)](https://paragraph.com/@buildbetter/the-dopamine-ladder-how-to-fix-that-nobody-watches-and-reads-your-content): Your product isn’t boring to the right people. Your content architecture for attention is broken.
- [Distribution Is Day One Problem](https://paragraph.com/@buildbetter/distribution-is-day-one-problem): How smart founders architect distribution like a tech stack—before shipping a single feature
- [5 Founder Roles - And It Isn't to Build a Product](https://paragraph.com/@buildbetter/5-founder-roles-and-it-isnt-to-build-a-product): On vision keeping, recruiting, and the invisible work that actually builds companies as Steve Jobs would say it.
- [Your Brand Message Is Quietly Killing Your Business](https://paragraph.com/@buildbetter/your-brand-message-is-quietly-killing-your-business): And you can fix it in an afternoon with story brand approach. Quick guide below.
- [A Quick Update: Expanding to Substack ](https://paragraph.com/@buildbetter/a-quick-update-expanding-to-substack): And What It Means for You - TLDR: nothing, unless you want it to mean something
- [The Paradox of Predictions](https://paragraph.com/@buildbetter/the-paradox-of-predictions): We can't predict the future, yet our brains unconsciously constantly work on predicting future and deciding what to focus our attention at.
- [RPM - The Founder’s Paradox: 300 Completed Tasks, Zero Progress](https://paragraph.com/@buildbetter/the-founders-paradox-300-completed-tasks-zero-progress): How to stop optimizing for activity and start optimizing for outcomes with RPM — Proven by scaling a division from 0 to 1.000 people in 2 years.
- [Branding Matters - UnConference vs Open Space Technology](https://paragraph.com/@buildbetter/branding-matters-unconference-vs-open-space-technology): It makes the same things look different for specific audiences.
- [Cycle Positioning Checklist For Founders](https://paragraph.com/@buildbetter/cycle-positioning-checklist-for-founders): Are you in a sweet spot? Are you the first one to know?
- [BuildBetter 2025 Wrapped](https://paragraph.com/@buildbetter/buildbetter-2025-wrapped): Topics and essays that stood out and those I didn't get to writing.
- [Lean Canvas Adapted For Web3 Projects](https://paragraph.com/@buildbetter/lean-canvas-adapted-for-web3-projects): Derisk your thinking and planning. Oh, and let's just call it - Web3 Lean Canvas (WLC)
- [The Most Underrated Frameworks in Startup Building - BMC and LC](https://paragraph.com/@buildbetter/the-most-underrated-frameworks-in-startup-building-bmc-and-lc): 90% of founders skip the simplest tools for de-risking their ideas — Business Model Canvas vs. Lean Canvas: when/how to use them and Web3 version
- [BBDR - My Paragraph Writer Coin ](https://paragraph.com/@buildbetter/bbdr-my-paragraph-writer-coin): I don't see this working but feel free to prove me wrong.

## Blog Information

- [Homepage](https://paragraph.com/@buildbetter/): Main blog page
- [RSS Feed](https://api.paragraph.com/blogs/rss/@buildbetter): Subscribe to updates
- [Twitter](https://twitter.com/aka_BFG): Follow on Twitter

## Optional

- [All Posts](https://paragraph.com/@buildbetter/): Complete post archive
- [Sitemap](https://paragraph.com/@buildbetter/sitemap-index.xml): XML sitemap for crawlers