# Stop Onboarding Users. Onboard $100 Billion Instead - podcast episode you should see

*Kevin's Journey From Accounting Student to Gold-Backed Stablecoin Founder*

By [BuildBetter by BFG](https://paragraph.com/@buildbetter) · 2026-03-13

rwa protocol, defi stablecoin, gtm strategy, defi, founders

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In this conversation with Kevin Rusher from Regnum Aurum, I learn how they are building a real-world assets (like gold mines) backed stablecoins empire.

TLDR
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*   Kevin Rusher is the sole founder of **RAAC** — a DeFi liquidity protocol that tokenizes real-world assets (starting with gold mines and real estate) to back a stablecoin and generate sustainable, layered yield.
    
*   His core insight: DeFi’s volatility problem isn’t solved by better tokenomics — it’s solved by **bringing dollar-denominated yield from outside crypto** back into the system.
    
*   Most RWA protocols are building for the market they _wish_ existed. RAAC is building for institutions — the only actors who can actually move the needle at scale.
    

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[![](https://paragraph.com/editor/youtube/play.png)](https://www.youtube.com/watch?v=5vCs8g_bHNg)

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[Share](https://paragraph.com/@buildbetter/c87BHAQcECl94y8CwiCZ)

The Core Idea Worth Sitting With
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Most DeFi protocols are held together by **game theory** — staking incentives, emissions schedules, and social coordination that unravels when prices drop. RAAC is betting on something older and more boring: **contracts**.

Real-world asset owners who tokenize through RAAC are legally bound to participate in the ecosystem. That’s not a whitepaper promise. That’s a signed obligation.

It’s the same logic that makes traditional finance stable — and it’s almost entirely absent from DeFi. Kevin’s insight is that you don’t need to reinvent the wheel. You just need to bolt a seatbelt onto the one that already exists.

The stablecoin market is the infrastructure layer for everything that follows — on-chain forex, tokenized real estate, institutional liquidity. If Kevin’s right, RAAC is less a DeFi protocol and more a piece of **financial plumbing for the next decade**.

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Moments
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**On the product thesis** _(~9:30)_

> _“Everyone’s goal is onboarding the next billion users. Our goal was always: how do we onboard the next $100 billion?”_

**On sustainable business models** _(~22:20)_

> _“We found our product-market fit before we launched. We found our customers. We are our own supply and demand — because real world asset owners are contractually obligated to participate in the ecosystem.”_

**On the DeFi-to-institution pipeline** _(~10:30)_

> _“The flood of capital hasn’t come from retail. It’s come from institutions... It’s much more efficient to onboard one institution than 2,000 individuals.”_

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Resources & Links
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*   🔗 **RAAC / Regnum Aurum:** [raac.io](http://raac.io)
    
*   🐦 **Kevin on X:** [\[kkrusherr](https://x.com/kkrusherr)\]
    
      
    
*   🐦 **BuildBetter on X:** [\[Pete aka\_BFG\]](https://x.com/aka_BFG)
    
*   🎙 **BuildBetter Podcast YouTube:** [\[BuildBetterHQ\]](https://www.youtube.com/@BuildBetterHQ)
    

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Let me know what you think? I loved this episode.  
Till next time,

_Pete (aka BFG)_

[Subscribe](https://paragraph.com/@buildbetter/subscribe)

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*Originally published on [BuildBetter by BFG](https://paragraph.com/@buildbetter/raac)*