# Stop Onboarding Users. Onboard $100 Billion Instead - podcast episode you should see

> Kevin's Journey From Accounting Student to Gold-Backed Stablecoin Founder

**Published by:** [BuildBetter by BFG](https://paragraph.com/@buildbetter/)
**Published on:** 2026-03-13
**Categories:** rwa protocol, defi stablecoin, gtm strategy, defi, founders
**URL:** https://paragraph.com/@buildbetter/raac

## Content

In this conversation with Kevin Rusher from Regnum Aurum, I learn how they are building a real-world assets (like gold mines) backed stablecoins empire. TLDRKevin Rusher is the sole founder of RAAC — a DeFi liquidity protocol that tokenizes real-world assets (starting with gold mines and real estate) to back a stablecoin and generate sustainable, layered yield.His core insight: DeFi’s volatility problem isn’t solved by better tokenomics — it’s solved by bringing dollar-denominated yield from outside crypto back into the system.Most RWA protocols are building for the market they wish existed. RAAC is building for institutions — the only actors who can actually move the needle at scale. ShareThe Core Idea Worth Sitting WithMost DeFi protocols are held together by game theory — staking incentives, emissions schedules, and social coordination that unravels when prices drop. RAAC is betting on something older and more boring: contracts. Real-world asset owners who tokenize through RAAC are legally bound to participate in the ecosystem. That’s not a whitepaper promise. That’s a signed obligation. It’s the same logic that makes traditional finance stable — and it’s almost entirely absent from DeFi. Kevin’s insight is that you don’t need to reinvent the wheel. You just need to bolt a seatbelt onto the one that already exists. The stablecoin market is the infrastructure layer for everything that follows — on-chain forex, tokenized real estate, institutional liquidity. If Kevin’s right, RAAC is less a DeFi protocol and more a piece of financial plumbing for the next decade.MomentsOn the product thesis (~9:30)“Everyone’s goal is onboarding the next billion users. Our goal was always: how do we onboard the next $100 billion?”On sustainable business models (~22:20)“We found our product-market fit before we launched. We found our customers. We are our own supply and demand — because real world asset owners are contractually obligated to participate in the ecosystem.”On the DeFi-to-institution pipeline (~10:30)“The flood of capital hasn’t come from retail. It’s come from institutions... It’s much more efficient to onboard one institution than 2,000 individuals.”Resources & Links🔗 RAAC / Regnum Aurum: raac.io🐦 Kevin on X: [kkrusherr] 🐦 BuildBetter on X: [Pete aka_BFG]🎙 BuildBetter Podcast YouTube: [BuildBetterHQ]Let me know what you think? I loved this episode. Till next time, Pete (aka BFG)Subscribe

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