# Paint The Timeline Red

> an unintentional viral campaign

**Published by:** [Chic Bangs](https://paragraph.com/@chicbangs/)
**Published on:** 2025-03-03
**URL:** https://paragraph.com/@chicbangs/paint-the-timeline-red

## Content

A few months ago, I was preparing the remix drop for my song 'SHAKE'. I mentioned to Nishu that I was mood boarding and curating red images to share leading up to the drop. He offered to make a filter tool and I shared it with a few friends, inviting them to play. I let them know that I would signal when it was time to share, but I never expected what unfolded. Friends started sharing their images and a few changed their pfp to a filtered red version. It exploded into a timeline full of red and pfps, with many people asking, "what's with all the red?".SHAKE (Custom Model Remix) art by Chic BangsColor theory is something that I love and use a lot in the background of my art. With the original song, I chose red as the color, since it played into a bigger theme. I previously wrote about the meaning behind 'SHAKE' and how it led to an annual mental health activation. Seeing the timeline red was so fun . It's not uncommon for artists to release their work and have it go unnoticed. I thought some friends and I would share some images, nothing big. Turns out, people were ready to join in and play. I received a lot of messages and compliments on this campaign. There was so much excitement for the song and it fueled my fire to keep going. I will continue pouring my heart into my work, trusting that others will sense the intentions behind it. In a world where artists have learned to settle, I wanted to prove to myself that people do care about music, so I took a risk with this drop. I priced it at what I felt it is worth, not what the market says music is worth. The mint closed with 52 editions collected and I was incredibly grateful to see that my intuition was right. People do love music and they also love to support musicians.When you see others "painting the timeline" I hope you remember this story, that's now cemented as part of the Chic Bangs lore. Have a beautiful week. xo, Chic

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