# WHAT ARE AIRDROPS

By [chijioke](https://paragraph.com/@chijioke) · 2024-01-14

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AIRDROPS AS A NICHE  
  
  
Airdrops are a popular way to launch new crypto projects and build a community. Tokens are distributed to users for free or in exchange for performing a small task, like retweeting a tweet or joining a Discord server. This helps the project gain exposure and reach a wider audience. However, there is some debate around the effectiveness of airdrops and whether they actually lead to long-term value for the project. Regardless, airdrops are still seen as a valuable marketing tool for new crypto projects.I Took it As A Niche

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*Originally published on [chijioke](https://paragraph.com/@chijioke/what-are-airdrops)*