# Introducing Clutch Protocol: The Decentralized AI for Creators

By [Clutch](https://paragraph.com/@clutch) · 2024-02-26

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Clutch is the decentralized AI protocol for creators. [Clutch](http://beta.clutchplay.ai/) breaks down barriers to creativity and ownership, empowering users to build, own, and trade AI-generated content (AIGC) effortlessly through the convergence of crypto and AI.

Built on Linea, Clutch protocol serves as the internet scale IP layer (Intellectual property) for AIGC. Our [platform](http://beta.clutchplay.ai/) is going live on the Linea mainnet on Feb 26,2024, 12:00 UTC. You can join our incentivized private beta by participating in the Linea voyage and earn XP.

### **Democratizing Digital Media Creation:**

We believe in the democratization of digital media creation through Generative AI. With Clutch, the gap between your imagination and creation narrows significantly, paving the way for boundless creativity in the digital realm..

Using the [ClutchPlay](http://beta.clutchplay.ai/) app, users can generate media assets like images, GiFs, videos, game assets etc and own them as Onchain NFTs on Linea blockchain. This helps creator economy to build liquidity for various AI generated media assets.

### **Built on Linea, the zkEVM Layer 2 on the Ethereum Network:**

Current IP infrastructure lacks internet-native scalability, but Clutch is here to bridge that gap. [Clutch](http://beta.clutchplay.ai/) is built on Linea, a zkEVM layer 2 on the Ethereum network, and serves as the internet-native on-chain IP layer for autonomously generated media assets.

### Join the Linea Voyage:

We’re thrilled to announce the launch of our incentivized private beta exclusively for the Linea community. Embark on the Linea voyage with us and be part of the next frontier in decentralized AI for creators.

Join the [**quest**](https://linea.build/activations), contribute your creativity, and earn Linea voyage XP along the way.

_Unlock the full potential of decentralized AI with Clutch. Get started today at clutchplay.ai and embark on a journey of limitless creativity and ownership._

*   Try out the [Beta](https://beta.clutchplay.ai/) now!
    
*   Join our official community on [Telegram](https://t.me/ClutchAIOfficial).
    
*   Check out our documentation [here](https://docs.clutchplay.ai/).

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*Originally published on [Clutch](https://paragraph.com/@clutch/introducing-clutch-protocol-the-decentralized-ai-for-creators)*